The Hotstar-Jio combine will upend the OTT ecosystem
Ginger Hotels is working overtime to expand its footprint
He added that the company is creating a data mart featuring third party data on consumers. It is also working…
The campaign tagline ‘believe in something, even if it means sacrificing everything’ sparked widespread conversations and garnered attention
How Wipro plans to prise open new markets
Will WPL score higher on viewership and ad revenue this year?
Indian AdEx (advertising expenditure) reached Rs 99,038 crore in 2023, adding just Rs 9,235 crore and falling short of Madison’s…
Ambuj Narayan, CEO, Taneira, tells how the brand is working to attract younger customers to be able to reach that…
Paytm is using every trick in the book to check brand erosion
‘We don’t want muscle, only capabilities’
upGrad has decided quick sign-ups is bad for its long-term health
Brands are spending more on e-commerce ads than ever before
‘Travel is huge, a fact that’s unmistakably clear when one opens up the Instagram app’
Viacom18’s partnership with FIH could give Indian hockey a boost
OOH advertising at a premium in and around Ayodhya
Brands are making a beeline for the temple town
‘Around 57% of our biz is from markets outside top 10 cities’
Jain derives immense energy from his face-to-face meetings with his team and from their discussions around product and engineering
