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    1. Business News
    2. Authors
    3. christina moniz

    Christina Moniz

    Stadium to Stardom
    Sweet deals off the fields

    Shami, Rahul and Yadav have sent their endorsement fees soaring through the sky post WC 2023

    By Christina Moniz
    December 18, 2023 08:17 IST
    The films are so engaging that viewers wouldn’t mind watching them over and over again
    On the spot with Rajnish Rawat, co-founder, Social Pill

    Acko’s ad for its platinum health plan emerges as a compelling demonstration of seamless integration

    By Christina Moniz
    December 13, 2023 09:18 IST
    As per Verma, Technology is reshaping the advertising industry today
    Interview: Vaishali Verma, CEO, Initiative India

    Gen AI could make a real difference in acquiring talent

    By Christina Moniz
    December 13, 2023 08:41 IST
    Going mainstream
    Riding the K-wave

    How brands are tapping into India’s growing Korean sub-culture

    By Christina Moniz
    December 11, 2023 08:40 IST
    Aditya Birla, Aditya Birla news, ABFRL, ABFRL news, Aditya Birla Fashion and Retail
    Aditya Birla partners Christian Louboutin

    As per the terms of the deal, the current Indian business of the luxury shoemaker will be transferred into a…

    By Christina Moniz
    December 7, 2023 02:40 IST
    As per data by Technopak, about 70% of the apparel market is western wear, and was valued at Rs 2,883 billion in FY22
    Fitted for growth

    Move from casual to lifestyle bolstered Pepe Jeans’ growth

    By Christina Moniz
    December 4, 2023 08:29 IST
    Around 90% of the F1 Studioz business comes from foreign markets and for Langoor, around 75% comes from foreign markets
    Interview: Prasad Shejale, founder and CEO, LS Digital

    Agencies that can’t change in the next 5 years will be redundant

    By Christina Moniz
    November 29, 2023 08:26 IST
    With close to 26.5 million users, India contributes to roughly 5% of Twitter’s user base
    Tipping point for X: Is the platform at risk of another massive advertiser exodus?

    Social media advertising

    By Christina Moniz
    November 24, 2023 08:58 IST
    Husain finds time to read the news, catch up on emails, and most importantly, call his family
    After hours with Faisal Husain, co-founder and CEO, Synechron

    New technology emerges all the time and using it to help our clients succeed is what keeps me going, says…

    By Christina Moniz
    November 20, 2023 08:53 IST
    The airline enjoys a share of over 60% in India’s domestic civil aviation sector as per DGCA data
    A new flight plan

    Who stands to gain what from the IndiGo-Mokobara collaboration

    By Christina Moniz
    November 20, 2023 08:33 IST
    Aashirvaad and Sunrise are the two handles of ITC’s hyper-local strategy in the Rs 30,000-crore branded spices market
    Cooking up a winning formula

    ITC goes hyperlocal with two spice brands in its arsenal

    By Christina Moniz
    November 17, 2023 08:59 IST
    Toys are not an intensively distributed category in India compared with other categories such as FMCG
    Interview: Lalit Parmar, country manager, Hasbro India

    Demand rising for toys that enable childrens’ social skills

    By Christina Moniz
    November 8, 2023 08:40 IST
    While a global brand like Dove has been lauded globally for its work on redefining beauty and addressing unrealistic beauty standards, Gupta argues that Dove, in fact, exemplifies everything a brand should not do with purpose
    Strategy or virtue signalling? Should brands take the cue from Unilever CEO and dilute the purpose mantra?

    Perils of purpose

    By Christina Moniz
    November 6, 2023 08:47 IST
    Regional channels are better positioned to perform well, thanks to local advertising and a lower base
    Competing with cricket

    How GECs are tackling the World Cup bouncer

    By Christina Moniz
    November 3, 2023 08:34 IST
    Industry veterans reacted with shock at WPP’s decision to terminate the legacy Wunderman Thompson brand that has played an influential role in shaping the industry’s growth
    Creativity at a crossroads

    What’s driving ad industry’s latest consolidation wave

    By Christina Moniz
    October 27, 2023 08:34 IST
    bollywood, bollywood promotions, celebrity management
    Passport to the big screen

    Will PVR Inox’s new monthly movie pass boost cinema footfalls?

    By Christina Moniz
    October 23, 2023 08:54 IST
    Tim Draper is an American venture capitalist
    From influencer to educator

    New regulation is changing the game for content creators

    By Christina Moniz
    October 20, 2023 09:14 IST
    The cost of acquisition
    Why are brands unwilling to pay agencies a pitch fee?

    Pitch compensation

    By Christina Moniz
    October 16, 2023 08:39 IST
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    Latest News

    India China directly flight to resume from today

    India-China direct flights resume after gap of five years; Kolkata to Guangzhou service departs tonight

    kiran mazumdar shaw, bengaluru, tv mohandas pai, dk shivakumar, bengaluru infrastructure, benglauru pothole, bengaluru traffic, orr, bengaluru road

    Big changes in Bengaluru soon? Kiran Shaw, Shivakumar and others discuss ‘action plan’ to fix city

    Virat Kohli Anushka Sharma home

    Inside Virat Kohli and Anushka Sharma’s serene and luxurious Rs 34 crore sea-facing house in Mumbai

    custom GPT job search, ChatGPT job search, Indian origin man PayPal job, Amar Saurabh PayPal, custom GPT, job applications, how to build custom GPT, PayPal product manager, AI job hunting tool, how to create custom GPT, ChatGPT for LinkedIn messages, AI resume optimisation, job search automation, ChatGPT vs custom GPT, OpenAI custom GPT, PayPal recruitment, AI job search assistant, custom GPT interview prep, TikTok

    ‘ChatGPT kept mixing up my job search’: Indian-origin man builds custom GPT to land job at PayPal

    Customs seize 170g gold at Delhi IG Airport

    Watch: Customs seize 170g gold disguised as bottle cap from Dubai returnee at Delhi IGI

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