How Swiggy addressed the ‘horse in the room’; brand experts call the move distinctive A recent viral video of a man carrying Swiggy’s monogrammed delivery bag has gone viral and sparked conversations on social… 3 years agoJuly 8, 2022
Zenith India bags media mandate of Eureka Forbes As per the mandate, Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing,… 3 years agoJuly 6, 2022
Essence bags integrated media duties for Plum in India Plum will leverage Essence’s use of analytics and technology to help drive growth for the brand 3 years agoJuly 5, 2022
Rewriting metaverse marketing strategies; Reasons why metaverse has staying power The critical elements of marketing in the metaverse resemble those of designing authentic and compelling brand experiences in the physical… 3 years agoJuly 5, 2022
How MSMEs can go beyond branding to emotionally connect with consumers through ‘lovemark’ Ease of Doing Business for MSMEs: Lovemark is essentially a marketing concept introduced by Kevin Roberts, who headed a prominent… 3 years agoJuly 4, 2022
LegalKart inks strategic partnership with Times Group’s Brand Capital Under this strategic partnership, Times Group will help LegalKart leverage its media for cross-platform promotion and bolster growth capabilities. 3 years agoJuly 4, 2022
Capgemini’s Sarika Naik on why companies have a larger role to play in society As per Capgemini, 75% of consumers share that they will purchase exclusively or more from companies that give back to… 3 years agoJune 21, 2022
Kareena Kapoor Khan named as the brand ambassador for Springfit Khan will be seen spearheading the multi-media campaigns spanning digital, and over-the-top platforms for the brand and raising awareness through… 3 years agoJune 20, 2022
The Sleep Company eyes net revenue of Rs 200 crore this fiscal; to spend Rs 40 crore on marketing in FY23 The company recently launched its first experience store in Bengaluru and plans to launch more than 25 stores in the… 3 years agoJune 13, 2022
How metaverse provides opportunities for brands The platform offers consumer-facing companies the opportunity to provide to the consumer new ways to shop, such as virtual storefronts,… 3 years agoJune 11, 2022
PlayboxTV ropes in Rannvijay Singha as their first brand ambassador and investor The company aims to partner with multiple OTT platforms and consolidate their shows and movies to serve a unified community… 3 years agoMay 31, 2022
Digimaze bags the performance marketing mandates for Just Watches and Cottonworld The agency’s goal is to create effective performance marketing campaigns for both companies with the goal of scaling up and… 3 years agoMay 26, 2022
Navyasa by Liva’s rolls out new campaign #freetobe featuring Deepika Padukone Conceptualised in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionise the way sarees are perceived. 3 years agoMay 25, 2022
A holistic approach to retail sales and marketing essential for positive brand development The foremost thing holistic marketing does is it identifies a common goal and then lets all activities follow from there,… 3 years ago
How this startup is helping SMEs connect, work with right sales, marketing agencies from thousands online Technology for MSMEs: With the limited size of sales and marketing teams within the company, small businesses have little option… 3 years ago
