Page 6 of digital marketing News

According to Joshi, it is imperative not to generalise content for a specific age group in the realm of digital marketing

BrandWagon AdTalk with Teachmint’s Omkar Joshi Premium Story

Omkar V Joshi, head of marketing – India and International, Teachmint, talks to BrandWagon Online, about the dos and don’ts…

2 years agoJanuary 7, 2024

The state’s attorney general’s office denounced the calls as misinformation

Synthetic media and influencer marketing: A tale of two sides

As AI becomes ubiquitous, advertisers grapple with whether to embrace AI-generated content in the form of synthetic media

2 years agoJanuary 6, 2024

Social Beat will assist in executing creative campaigns to boost Khazana Jewellery’s online engagement

Khazana Jewellery assigns digital mandate to Social Beat

The agency’s scope will encompass digital strategy and planning to drive revenue growth by targeting the right audience and scaling…

2 years agoJanuary 5, 2024

Titan Company has exclusive marketing, distribution, and retailing rights in India for the watches category for the global brands and with the relationship with the partners

Titan Company assigns media and digital marketing mandate to Sociowash for Kenneth Cole New York Watches and Tommy Hilfiger Watches

Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, and excitement, and drive sales across various digital…

2 years agoJanuary 4, 2024

BrandWagon Online re-visited the campaigns of bygone year, 2023, to understand the impact of digital advertising

YearEnder 2023: From phone coolers to stainless Santa, a sneak peek into digital ads rolled out this year Premium Story

Dentsu’s report highlighted that digital is projected to settle into almost consistent incremental growth for three years

2 years agoJanuary 2, 2024

Content marketing transcends the traditional realm of advertising

What role does content marketing play in driving customer engagement and loyalty in the digital sphere?

Consistently producing high-quality content that showcases expertise and thought leadership positions a brand as a trusted fount of information

2 years agoJanuary 1, 2024

Performance marketing has entered the scene in a big way, and gone are the days when marketers would sit and review campaign performances after a promotion ended and then plan the next one, says Roy

BrandWagon AdTalk with NTT’s Prasenjit Roy Premium Story

Prasenjit Roy, CMO, NTT Limited in India, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

2 years ago

Digital marketing has evolved through several stages, from the early days of email marketing and banner advertisements to the era of social media supremacy and extensive data analysis

Year 2023: An innovative year for digital marketing

Digital marketing contributes to approximately 60% of business advertising budgets worldwide

2 years agoDecember 30, 2023

Digital has been a permanent fixture in our landscape, unaffected by pre or post-COVID distinctions

BrandWagon Adtalk with Haleon’s Anurita Chopra Premium Story

Agility to shift strategies to address changes is crucial for a brand to adapt to changing consumer needs

2 years agoDecember 29, 2023

CleverTap anticipates a pivotal role for AI as the new-age consultants

Utilising AI-powered tools for data analytics and chatbots to streamline marketing efforts

AI-powered data analytic tools are the refineries of the digital marketing age

2 years agoDecember 16, 2023

Padmini VNA Mechatronics has demonstrated innovation in the industry

Padmini VNA Mechatronics assigns digital duties to DigiStreet Media

The strategic collaboration marks a step forward for both companies in enhancing its digital presence and reaching a broader audience

2 years agoDecember 13, 2023

The recent best marketing campaign is Ikea's "Proudly Second Best" campaign, says Monga

AdTalk with Basic Home Loan’s Atul Monga Premium Story

Atul Monga, co-founder and CEO, Basic Home Loan, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

2 years agoDecember 10, 2023

The account will be handled out of the agency’s Mumbai office

Hari:Bol assigns digital duties to Digital Refresh Networks

Digital Refresh Networks will spearhead the creative communication for Hari:Bol, reinforcing the brand’s digital presence

2 years agoDecember 6, 2023

"When it comes to digital marketing, there are two levels to consider: the use of single ideas and the development and maintenance of a comprehensive, always-on digital strategy"

BrandWagon AdTalk with Maruti Suzuki’s Shashank Srivastava Premium Story

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India talks to BrandWagon Online, about the dos and don’ts…

2 years agoDecember 2, 2023

The partnership between Infidigit and Tata Capital is expected to assist Tata Capital Services in enhancing its online presence and visibility, driving organic traffic and generating quality leads

Infidigit wins SEO mandate for Tata Capital

The SEO team will work closely with Tata Capital’s in-house marketing team to develop a comprehensive SEO strategy

2 years agoDecember 1, 2023

4AM Worldwide bags digital marketing mandate of Keydemand

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

2 years agoDecember 1, 2023

Around 90% of the F1 Studioz business comes from foreign markets and for Langoor, around 75% comes from foreign markets

Interview: Prasad Shejale, founder and CEO, LS Digital

Agencies that can’t change in the next 5 years will be redundant

2 years agoNovember 29, 2023

Business applications can provide a platform for streamlining digital marketing

Business applications for marketing automation

The integration of modern and robust business applications can empower marketers to establish unified messaging

2 years ago

Page 6 of digital marketing News

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