Page 4 of digital marketing News

The COVID-19 pandemic has had a profound impact on user behaviour, leading to increased digital literacy and significant shifts in online activities.

BrandWagon Adtalk with QueueBuster’s Vineet Chugh Premium Story

Vineet Chugh, head of marketing, QueueBuster, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

1 year agoMay 3, 2024

From January to March, Two99 conducted audits for several brands across different sectors, informing strategic planning for the coming fiscal year.

Two99 reports growth and global expansion in Q1, CY24

With a revenue of Rs 17 crore and a growth rate of 30%, Two99 demonstrated strong performance in the market

1 year agoMay 3, 2024

"The biggest hurdle has been identifying and leveraging generalist influencers who can effectively resonate with our target audience" (Image: PR Handout)

BrandWagon Adtalk with Educate Online’s Amit Saneja Premium Story

Networking and building B2B relationships are successful methods for lowering customer acquisition costs

2 years ago

BrandWagon Adtalk with Narayana Health’s Dr Ashish Bajaj Premium Story

Dr Ashish Bajaj, chief marketing officer, Narayana Health, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

2 years agoApril 26, 2024

Is (AI)ppraisal redefining performance marketing for brands in the digital era? Premium Story

With the integration of AI applications into performance marketing, advanced analytics can delve into complex data sets and elevate personalisation

2 years ago

According to Patel, CRED’s advertisement stands out in current landscape of advertising

BrandWagon AdTalk with Logicloop’s Harish Patel Premium Story

Harish Patel, co-founder, Logicloop, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

2 years agoApril 21, 2024

Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, join the ID5 board of directors.

ID5 announces $20 million in series B funding

TransUnion and S4S Ventures join existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aperiam Ventures to support…

2 years agoApril 9, 2024

With a lot of consumers buying online, presence in the e-commerce marketplace becomes important, Jain highlights

BrandWagon AdTalk with DS Group’s Rajeev Jain Premium Story

Rajeev Jain, senior vice president- corporate marketing, DS Group, talks to BrandWagon Online, about the dos and don’ts of digital…

2 years agoApril 7, 2024

I gravitate towards campaigns that use brands to tell stories that reflect the world we live in today

BrandWagon Adtalk with Virtue Worldwide’s Ayushi Saria Premium Story

Ayushi Saria, associate creative director, Virtue Worldwide, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

2 years agoApril 6, 2024

The report stated that marketing was one of the highest paying jobs in the world

Which sector gives the highest salary package in marketing?

Digital marketing, growth manager and growth head were the roles in demand while digital marketing, lead generation and branding were…

2 years agoApril 4, 2024

For any marketer, determining the standout marketing campaigns in recent times is always a subjective task, considering the diverse factors at play

BrandWagon AdTalk with KRBL’s Kunal Sharma Premium Story

Kunal Sharma, head of marketing and business head modern trade and ecommerce, KRBL Limited, talks to BrandWagon Online, about the…

2 years agoMarch 31, 2024

Smart creative agencies will seldom lose out on the opportunity to suggest 're-branding strategies' to their set of clients

How digital ad agencies elevate B2B branding strategies

Good branding gives an opportunity to slightly alter pricing upwards, thereby increasing revenues significantly

2 years agoMarch 30, 2024

With open positions in machine learning, Java, UI, data analytics, software development, and hiring from prestigious campuses in India, including the IITs, PubMatic aims to recruit top-tier talent.

PubMatic announces expansion of engineering team in India

The company plans to reinvest a portion of its 2023 profits in an expanded engineering team, with incremental headcount planned…

2 years agoMarch 27, 2024

"The Poonam Pandey's cervical cancer awareness campaign as we all know was a mistake for many reasons" (Photo: Canva)

BrandWagon AdTalk with ChtrSocial’s Darshil Shah Premium Story

Darshil Shah, director, ChtrSocial, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

2 years agoMarch 24, 2024

BrandWagon AdTalk with Raptee’s Jayapradeep Vasudevan Premium Story

Jayapradeep Vasudevan, CBO, Raptee talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

2 years agoMarch 23, 2024

Going by media reports, digital marketing is considered as an important segment for the creator economy (Image: Freepik)

Why Web3.0 is crucial in bringing the decentralised factor to the creator economy?

Web3.0 has the potential to ensure equitable distribution of power in the creator economy using different technologies

2 years ago

The collaboration between Havas Media Network India and KlugKlug propels them to the forefront of industry innovation, focusing on signals, data, and solutions

Havas Media Network India partners with KlugKlug to enhance influencer marketing

The collaboration is aimed at introducing unprecedented solutions in the space of influencer marketing signalling a commitment to elevate the…

2 years agoMarch 18, 2024

CommerceTech emerges as a strategic growth driver, resonating with 95% of respondents, reflecting its broader applicability beyond just the e-commerce sector.

Ephemeral content and FOMO marketing: creating urgency in the digital marketing landscape

Ephemeral content refers to any content that lasts for a certain period, typically 24 hours before it disappears

2 years agoMarch 17, 2024

Page 4 of digital marketing News

Latest News

BrandWagon Adtalk with Bharti AXA LI’s Nitin Mehta Premium Story

BrandWagon Adtalk with Insight Cosmetic’s Mihir Jain Premium Story

Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness

Meta’s reduced detailed targeting shakes up Indian digital ad strategies Premium Story

Mindshare announces Dimpy Yadav as head of digital strategy