Page 2 of digital marketing News

Meta’s now-reduced “detailed targeting” feature has been a linchpin of its ad ecosystem, offering marketers a scalpel-like precision in reaching users

Meta’s reduced detailed targeting shakes up Indian digital ad strategies Premium Story

Diminished detailed targeting on Meta will force digital advertisers to take a fresh look at personalisation tools

1 year agoSeptember 9, 2024

From what is understood, Dimpy will work out of the Gurgaon office of the company. (Image Credits: Mindshare)

Mindshare announces Dimpy Yadav as head of digital strategy

Reportedly, with 15 years of experience,Yadav served as the general manager at Xavis India prior to joining Mindshare.

1 year ago

The role of digital marketing in fintech growth

Unsurprisingly, the power of digital marketing in fintech has extended beyond just multinational financial giants.

1 year ago

ONDC crossed 99 lakh transactions in June 2024.

ONDC touches ~1 crore transactions a month – A UPI Moment in Digital Commerce?

“ONDC’s milestone of 99 lakh transactions highlights its potential as a transformative Digital Public Infrastructure, potentially accelerating economic growth and…

1 year ago

Oktobuzz will implement data-led digital communication campaigns and mar-tech initiatives to enhance Vithoba’s digital footprint.

Oktobuzz secures digital marketing mandate for Vithoba Health Care

The agency’s role will involve boosting Vithoba’s online presence and positioning it as a leading Ayurveda-based oral healthcare and wellness…

1 year agoAugust 8, 2024

Asymmetrique takes digital lead for Laljee Godhoo & Company

The partnership aims to enhance Laljee Godhoo & Company’s digital presence and brand visibility.

1 year agoAugust 6, 2024

In the last year, Zomato and Cadbury have harnessed the power of digital and AI technologies in remarkable ways, setting new standards in innovative marketing

BrandWagon Adtalk with Finnet Media’s Ayush Shukla Premium Story

Ayush Shukla, founder, Finnet Media, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

1 year agoAugust 2, 2024

Interview: Swati Bhargava, co-founder, CashKaro

‘Affiliate marketing helps cut customer acquisition costs’

1 year ago

Google on its part specifically clarified that it's primary aim is to deliver engaging, trustworthy content that effectively addresses users' search intent.

BrandWagon Explainer: SEO 2024 – aaj, kal or aaj

For companies that want to succeed, responsiveness is more important than ever.

1 year ago

The biggest thing now in the post-COVID world is how the use of video went up

BrandWagon Adtalk with Simplified’s Ajay Yadav Premium Story

Ajay Yadav, co-founder, Simplified, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

1 year agoJuly 23, 2024

Despite integration with Instagram, Facebook remains pivotal for personal connections and group interactions across diverse age groups

Bite-sized content! Social media tips you didn’t know you needed

Praveen Sinha, chairman, Moksha Media Group, talks to BrandWagon Online about the essential strategies and common pitfalls of social media…

1 year agoJuly 10, 2024

The international neuromarketing sector was valued at $3,324.98 million in 2023 (Image: Freepik)

How neuromarketing is capable of enhancing consumer engagement and conversions Premium Story

By examining brain activity, marketers can identify the moments and components that elicit emotional responses

1 year ago

A snippet from the report. (Image: Mavericks)

40% of Gen Z spends over 5 hours daily consuming content: Maverick report states

34% of respondents find long-form writing more credible and engaging than any other format

1 year ago

Gen AI, revenue streams, CMOs, personalized campaigns, customer data, Campaign Optimization, OpenAI, Chatbots, Predictive Analytics

Gen AI-powered creativity: How CMOs are unleashing new revenue streams

From personalized campaigns tailored to individual preferences to automated content creation, Generative AI is enabling them to devise personalized campaigns…

1 year ago