FTC looking at rules to corral tech firms’ data collection The FTC defines commercial surveillance as “the business of collecting, analyzing and profiting from information about people.” 3 years agoAugust 12, 2022
US Department of Justice prepares to sue Google over ad market The DOJ’s ad tech probe is an example of the federal government’s push to rein in the largest US technology… 3 years agoAugust 11, 2022
FoxyMoron wins the digital creative mandate for aha Tamil The mandate will be handled by the agency’s Bengaluru office 3 years agoAugust 10, 2022
Cigniti rolls out new brand identity The firm claims that the rebranding exercise has strengthened its vision statement – ‘Together, we build a better future through… 3 years agoAugust 9, 2022
Nourish launches #UmarBharKaVaada campaign The campaign has been ideated, scripted, and filmed by Leads Brand Connect. 3 years agoAugust 9, 2022
Anupam Mittal launches DreamDeal initiative; provides budding Indian entrepreneurs grants upto Rs 1 lakh Mittal seeks to inspire and empower young Indian entrepreneurs with grants, funds and mentorship session to help turn their vision… 3 years agoAugust 9, 2022
Wondrlab India launches Wondrlab Technologies; appoints Rajesh Ghatge as CEO With the launch of Wondrlab Technologies, Wondrlab aims to build a comprehensive new age technology, design, and analytics solution stack… 3 years agoAugust 9, 2022
Elon Musk questions SEC for not investigating Twitter over spam data Musk questioned the US Securities and Exchange Commission for not investigating Twitter over its account data and also challenged Twitter… 3 years agoAugust 8, 2022
Meta pauses purchase of Within Unlimited as Federal Trade Commission’s suit proceeds The Federal Trade Commission sued to block the purchase, saying it would help Meta on a path to a monopoly… 3 years agoAugust 6, 2022
Nykaa to acquire LBB; aims to position itself as a discovery-led retailer As per the company, the acquisition aligns with Nykaa’s fundamental content-first approach to engaging with its loyal consumer base 3 years agoAugust 6, 2022
Twitter breach exposed anonymous account owners Twitter said it learned about the data sale on the hacking forum from media reports and “confirmed that a bad… 3 years agoAugust 6, 2022
How experiential marketing is changing brand building In 2022 If a brand is to succeed, it must embrace experiential marketing as a pivotal part of the field 3 years agoAugust 6, 2022
Indian mobile gamers show higher ATT consent rate than the global average: AppsFlyer Report As per the report, marketers in the gaming category need to devise innovative ways to market, measure, and optimise their… 3 years agoAugust 4, 2022
Google defeats lawsuit decrying animal abuse videos on YouTube By allowing the videos on its platform, Google was violating federal law that bars depictions of animal cruelty 3 years agoAugust 4, 2022
Hindustan Unilever rolls out POND’S D2C webAR game on Vossle Vossle claims that through their webAR, POND’S customers can superimpose digital information directly over the physical environment 3 years agoAugust 3, 2022
India withdraws privacy bill proposal, working on new law The privacy bill was designed to protect Indian citizens and establish a so-called data protection authority, but it had raised 3 years agoAugust 3, 2022
Finance operations automation platform Bluecopa raises $2.3 million As per the company, the capital raised will be used to enhance the platform’s capabilities, hire talent and grow the… 3 years agoAugust 3, 2022
Hyugalife appoints Kevin Solomon and Chaitanya Shah Solomon has been appointed as chief technology officer (CTO) while Shah has been roped in as chief business officer (CBO) 3 years agoAugust 2, 2022
Titan Company assigns media and digital marketing mandate to Sociowash for Kenneth Cole New York Watches and Tommy Hilfiger Watches
YearEnder 2023: From phone coolers to stainless Santa, a sneak peek into digital ads rolled out this year Premium Story
