Page 30 of Advertising News

In 2023, global spending on contextual advertising was estimated at $227.38 billion (Image: Freepik)

Beyond the ‘cookiepocolypse’: Why advertisers need methods beyond first-party data Premium Story

Utilisation of contextual targeting, data clean rooms, and privacy-preserving cohorts are considered equally important for shifting to the cookieless future

2 years ago

Father's Day is celebrated every year in the third week of June

Father’s Day: A closer look at brand campaigns

This Father’s Day, BrandWagon Online explores some of the creative and impactful brand campaigns that pay tribute to dads in…

2 years agoJune 16, 2024

Industry body, ASCI, issued a clarification on the same (Image: Financial Express)

MIB’s self-certification causes a stir in advertisers’ lives; find out how it affects you

The notification has mentioned two portals for all advertisers/advertising agencies to generate their self-certificate

2 years ago

The video aims to encourage more people to donate blood by showing how it can save lives.

Mankind Pharma launches #RippleOfChange campaign

The campaign features a video that portrays the consequences of blood scarcity

2 years agoJune 14, 2024

With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.

The true value of awards: Why winning matters in the advertising world Premium Story

Touted as one of the most expensive awards, the lowest cost of entering Cannes Lions this year is €650 (Rs…

2 years ago

“I look forward to this innings and working with Thakkar and the team, as we steer the company to the next wave of growth,” Biswas said (Image: PR Handout)

Frodoh World ropes in Arunava Biswas as it head of sales for West and South

In this role, Biswas is understood to be responsible for driving regional revenue growth

2 years ago

What interests me the most about this campaign is that they took a mundane product like a paper shredder and crafted a visually stunning video series

On the spot with Mehul Gupta, co-founder & CEO, SoCheers

From mundane to stunning

2 years agoJune 12, 2024

D&AD exists to stimulate, enable, and award creative excellence in design and advertising (Image: PR Handout)

D&AD’s Paul Drake on the impact of AI on the creative industry Premium Story

“I think there has been an expansion of the agency-studio model business,” Drake specified

2 years ago

“Key contributors to bringing this vision to life were Sukesh Nayak from Ogilvy and Good Morning Films,” Talwar said (Image: PR Handout)

Ad of the Day: Castrol’s ‘Stay Ahead’

Rohit Talwar, vice-president and head of marketing, Castrol India Limited, talks to BrandWagon Online about the inspiration, creative process, and…

2 years ago

We asked stakeholders about the key issues that the industry needs to resolve before the directive comes into force on June 18.

Is self-regulation enough?

Discussion

2 years agoJune 10, 2024

Three months into 2024, and the buzz around AI refuses to die down

US election officials split on AI disclosure rules for political ads

There is growing concern in Washington that AI-generated content could mislead voters in the November presidential and congressional elections.

2 years agoJune 7, 2024

Over the years, there has been a growing trend amongst brands employing hyper-personalised tactics (Image: Freepik)

Hyper-personalisation: A double-edged sword for brands? Premium Story

69% of customers expressed their displeasure around how mobile applications are utilised to gain private data, as per Internet Society…

2 years ago

he campaign aligns with EPACK Prefab's commitment to environmental responsibility, emphasizing the importance of recycling.

EPACK Prefab launches ‘WasteToWorth’ campaign for sustainability and recycling

The WasteToWorth initiative is part of EPACK Prefab’s broader campaign, “Steel for Smiles,” which aims to raise awareness about environmental…

2 years agoJune 6, 2024

Piyush Pandey is recognised for his contributions to Indian advertising, particularly during his tenure at Ogilvy India where he served as executive chairman and global chief creative officer.

Piyush Pandey to receive LIA Legend Award for outstanding contribution to advertising

The award will be presented during the London International Awards (LIA) event, where LIA Jurors, Creative LIAisons attendees and speakers,…

2 years agoJune 6, 2024

Through a series of films, Bajaj Allianz Life highlights the importance of the 10X life cover guideline.

Bajaj Allianz Life launches campaign to address underinsurance

The campaign is centred around the ‘Thumb Rule,’ advising individuals to secure term insurance coverage that is at least 10…

2 years agoJune 6, 2024

Adani Wilmar, Adani Wilmar Q2 results, quarter results, profit, revenue, EBITDA, sales, FMCG, edible oil, ESOP

Adani Wilmar launches ‘Banao Kuchh Hatke’ campaign for Fortune soya chunks

The campaign films showcase recipes made with Fortune Soya Chunks, with Jaaved Jaaferi and Sourav Ganguly humorously guessing the dish…

2 years agoJune 6, 2024

According to industry experts, the use of social media platforms was not only restricted to political parties but was also used by various brands to create election-themed campaigns.

Brands rally for votes! How companies got political this Lok Sabha elections Premium Story

It is believed that while the season of voting provides plenty of opportunities to brand, it is not that easy…

2 years agoJune 5, 2024

The #SaveTheFuture campaign is built on a profound insight into human nature ‘our tendency to undervalue the treasures we possess until they are lost’.

Ad of the day: DS Group’s ‘The grass is no longer greener on either side’

Sachin Sharma, general manager- corporate marketing, DS Group talks to BrandWagon Online, about the inspiration, creative process, and challenges faced…

2 years agoJune 5, 2024

Page 30 of Advertising News

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