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Micromax Canvas Spark 2 Plus smartphone was launched in India priced at Rs 3,999. Domestic consumer electronics company Micromax claims Canvas Spark 2 Plus handset is the cheapest smartphone with Android Marshmallow in India. The smartphone is exclusively available for purchase via Snapdeal.
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Micromax Canvas Spark 2 Plus smartphone sports a five-inch WVGA (480×854 pixels) display and is backed by a 1.3GHz quad-core processor paired up with 1GB of RAM and 8GB of inbuilt storage. The smartphone gives the option to expand the inbuilt storage to further 32GB via microSD card slot.
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Commenting on the launch of Micromax Canvas Spark 2 Plus, Shubhajit Sen, Chief Marketing Officer, said: “With the launch of the Canvas Spark 2 Plus, we are offering first time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favourable impact in the e-commerce channel capturing over 11 percent of the exclusive online market last year.”
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Gurugram-based Micromax was established as an IT software company operating in the embedded devices domain and it later entered the mobile handset business. By 2010, it was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.
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Micromax Canvas Spark 2 Plus is available in Metallic Grey, Copper Gold and Champagne Gold colours. It supports 3G connectivity and sports 2000mAh battery, 5 MP rear camera with flash, 2 MP front camera and many pre-installed applocations including Amazon shopping, Amazon Kindle, Clean master, Hike, Gaana, OLX, Opera mini, Quikr, Snapdeal, Temple run paradise and Monster truck Saga.
