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As the year 2015 is about to end soon, CouponDunia shares a report on the shopping trends using coupons in 2015. The study witnessed distinct shopping insights gathered from the e-commerce websites/ platforms on how consumers extensively used coupons to save money. The study on the buying behavior of consumers was conducted across India.
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Recent years have seen a remarkable transformation in the way India shops and trades. According to the report, the Indian e-commerce market is set to reach US$ 16.3 billion by the end of 2015. The couponing business achieved 13.5% of the total e-commerce audience of India.
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After the boom of e-commerce industry, couponing business in India has gained traction from the consumers. The future of couponing business in India is bright. Couponing companies aim at stimulating consumer interest.
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CouponDunia has come up with an interesting insight on the shopping trends witnessed in 2015 and the role of couponing in e-commerce industry.
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Key Highlights: (i) 95% of buyers search for deals online & 75% among them search coupons via couponing portals (ii) Age group of 25 years to 34 years represented massive chunk of coupon audience (iii) 62.9% growth in couponing with 7.6million unique users per month (iv) 64% male & 36% female shopped through coupons (v) 60% buyers shopped using mobile & 40% buyers shopped via desktop (vi) 61% increase in Coupon users between the age group 45years-65years (vii) Mobile recharge and taxi aggregator Ola were the most searched terms (viii) Maximum coupon searches for Condom were witnessed from Kolkata (ix) Renting a car is one of the emerging couponing category of 2016 (x) Search for sexual wellness coupons increased by 76% in New Delhi & Mumbai (xi) Maximum coupon searches for lingerie witnessed by males aged between 18 to 24years in Mumbai and Jaipur (xii) 58% males searched for kitchen and dining category coupons.
