Flipkart’s Big Billion Days are live from today, offering great credit card discounts. As part of a deal, Royal Enfield has made its entire 350-cc model range available on Flipkart from today onwards, the day when GST price cuts take effect. That means customers will have the Royal Enfield available on Flipkart during the Big Billion Day Sale, where the e-commerce platform will make iPhone 16 series available for cut-price deals.
Royal Enfield and Flipkart have announced this partnership during a filing by Royal Enfield’s Parent company, Eicher Motors. The partnership between both these companies will result in people buying their favourite Royal Enfield 350CC motorcycles with just a click. Eicher Motors, which is the parent company of Royal Enfield, confirmed that initially all the 350CC motorcycles will be available on Flipkart.
This will mark the first time Royal Enfield will sell its motorcycles online:
This will mark the first time Royal Enfield will sell its motorcycles online, with the company set to sell models such as the Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and the new Meteor 350 through Flipkart. While the purchase starts digitally, delivery and documentation are handled by authorized dealerships. With GST benefits and flexible payment options, Royal Enfield is blending tradition with convenience, making it easier than ever to own a piece of motorcycling heritage.
Customers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to place orders and even purchase the models using flexible payment methods and full GST benefits. The partnership is part of Royal Enfield’s vision to make their motorcycles more accessible, especially at a time when India’s consumer base is fast-shifting to a digital platform.
“At Royal Enfield, our mission has always been to make the pure motorcycling experience accessible to more riders. Partnering with Flipkart allows us to meet today’s digital-first customers where they are, requiring a simple, convenient way to explore and purchase their motorcycles online,” said B. Govindarajan, Managing Director – Eicher Motors Ltd., & CEO – Royal Enfield.
“Currently available in five cities, and more coming soon, we are providing flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield,” he added.
Flipkart, although has entered the two-wheeler market earlier:
Flipkart, although has entered the two-wheeler market earlier, offering bikes and scooters from top brands like Bajaj, Hero, and TVS directly through its platform. This digital-first initiative allows customers to explore, book, finance, and insure vehicles online, with delivery and after-sales support handled by authorised dealers. Therefore, it already has a good amount of experience in selling bikes through it’s platforms.