Apple iPhone Series Launch in India Live Updates: Apple is just about to begin the much-anticipated launch event that could unravel the iPhone 17 series, new Apple Watch models, a new version of the AirPods Pro and possibly, an Apple Vision Pro 2. The event begins at 10:30PM IST and while you can catch al the updates directly from Apple’s livestream feed, you can also stay with us as we filter down all the updates from the event live. While we await Apple’s official announcement, leaks from analysts and tech insiders offer a preliminary look at the expected pricing of the iPhone 17 series in the US, UK, UAE, and India. In the US and UK, the pricing strategy appears to be a mix of stability and minor increases.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max: Prices in India, UAE and the US
The standard iPhone 17 is widely rumoured to retain its $799 price point, while the iPhone 17 Pro Max is also expected to hold steady at $1,199. The most notable price change is anticipated for the iPhone 17 Pro, which could see a $100 price hike to $1,099. This increase, however, is likely tied to the rumoured shift to a 256GB base storage option. The new iPhone 17 Air, which replaces the Plus model, is projected to be priced at $949, reflecting its premium design. In the UK, these prices would translate to an estimated £755 for the iPhone 17, £840 for the iPhone 17 Air, and £1,133 and £1,385 for the Pro and Pro Max respectively.
The pricing picture is somewhat different in India and the UAE, where local taxes and import duties play a significant role. The leaked prices for India suggest a starting point of approximately Rs 79,900 for the iPhone 17, with the new iPhone 17 Air coming in at around Rs 99,990. The flagship models are expected to be considerably more expensive, with the iPhone 17 Pro rumoured to cost around Rs 1,29,900 and the iPhone 17 Pro Max at Rs 1,59,900. In the UAE, the prices are anticipated to be AED 3,755 for the iPhone 17, AED 4,172 for the iPhone 17 Air, AED 5,633 for the iPhone 17 Pro, and AED 6,999 for the iPhone 17 Pro Max.
Now, let’s check out all the live updates from the Apple event.
As part of the updated lineup, the new iPhone series is now expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, alongside last year’s iPhone 16, iPhone 16e and iPhone 16 Plus. Rumours and leaks have hinted at a new A19 chipset, an updated camera system, a faster 120Hz refresh rate OLED display on the non-Pro models and so on – the list seems to be never-ending.
Apple Watch Series 11, Watch Ultra 3 and Watch SE 3 may also arrive today
The Apple Watch Series 11, Watch Ultra 3 and Watch SE 3 are expected to feature new chips and some possible new health tracking features. An updated AirPods Pro 3rd gen could integrate health tracking functions alongside delivering top-class audio quality. The rumours also paint a picture for a second-generation Apple Vision Pro. Note that new MacBooks and iPads are expected to be unveiled later in the year.
The Awe-dropping event begins at 10:30 PM IST and will be available as a livestream on Apple’s YouTube channel as well as other social media handles. You can also catch the event proceedings via the Apple TV app, which is now available on most modern smart TVs and Apple devices.
Hence, as Apple unveils its new product lineup for the upcoming year, join us as we cover the event live. You can also keep an eye on detailed stories related to Apple’s iPhone 17 launch event.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro US price
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to launch in the US at around $1,099, which is roughly $100 more than the iPhone 16 Pro’s starting price of $999, reflecting enhanced features and new technology inclusion.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro India price
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to be priced around Rs. 1,29,900 in India, which is approximately Rs. 10,000 higher than the iPhone 16 Pro’s launch price of about Rs. 1,20,000, reflecting a moderate price increase due to upgraded storage and features.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro battery
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to have a slightly larger battery capacity of about 3,988 to 4,252 mAh, compared to the iPhone 16 Pro’s 3,582 mAh, which should result in longer battery life, alongside faster 35W wired charging versus the 27W charging on the iPhone 16 Pro, marking a meaningful improvement in endurance and charging speed.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro chipset
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature the new A19 Pro chipset built on an advanced 3nm process, offering improved performance and energy efficiency compared to the A16 Bionic in the iPhone 16 Pro, paired with 12GB of RAM and enhanced vapor chamber cooling to maintain peak performance during intensive tasks.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro battry
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to offer a notable battery upgrade over the iPhone 16 Pro, featuring a larger battery capacity estimated around 3,988 mAh for the physical SIM variant and about 4,252 mAh for the eSIM-only model, compared to the iPhone 16 Pro’s 3,582 mAh battery. This increase is anticipated to translate into longer battery life and better endurance during heavy usage.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro display
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to offer a 6.3-inch ProMotion OLED display with a 120Hz refresh rate and higher peak brightness compared to the iPhone 16 Pro’s 6.1-inch ProMotion OLED, delivering a slightly larger and brighter viewing experience.
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a smoother design with thinner bezels and a larger rectangular horizontal camera bump, switching from the iPhone 16 Pro’s classic flat-edge titanium frame to a return of aluminum and a half-aluminum, half-glass back for enhanced durability, while maintaining the same 6.3-inch ProMotion OLED display size but with higher brightness and improved efficiency.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro vs iPhone 16 Pro camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to upgrade the telephoto lens to 48MP with up to 8x optical zoom, compared to the iPhone 16 Pro’s 12MP telephoto lens with 5x optical zoom, alongside improvements in low-light performance and 8K video recording for overall significantly enhanced camera capabilities.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro chiset
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature Apple’s latest A19 Pro chipset built on an upgraded 3nm process, delivering improved performance and efficiency with a hexa-core CPU and a 6-core GPU configuration, alongside advanced vapor chamber cooling for better thermal management.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro battery
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a battery around 3,988 mAh for the physical SIM variant and about 4,252 mAh for the eSIM-only model, providing a significant battery life improvement over the iPhone 16 Pro’s 3,582 mAh capacity.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro main camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a triple 48MP main camera system with an upgraded telephoto lens capable of up to 8x optical zoom, improved low-light performance, 8K video recording, and sensor-shift optical image stabilization for superior photo and video quality.
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to have a 24-megapixel front camera, doubling the resolution from the iPhone 16 series, which will provide sharper selfies and enhanced low-light performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro Display
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a 6.3-inch OLED ProMotion display with a 120Hz refresh rate, higher brightness for better outdoor visibility, and slimmer bezels, offering a more immersive and vibrant viewing experience compared to previous models.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro Camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a triple 48MP camera system with the telephoto lens upgraded to 48MP for the first time, supporting up to 5x optical zoom (with Pro Max possibly offering 8x), along with advanced features like 8K video recording, improved low-light performance, sensor-shift OIS, and a 24MP front camera, doubling the selfie resolution from the previous generation.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro Design
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a redesigned, larger horizontal pill-shaped camera bump housing three 48-megapixel cameras, a premium aluminum and glass frame replacing the previous titanium, slimmed bezels with a 6.3-inch ProMotion 120Hz OLED display, and advanced vapor chamber cooling for better performance and durability.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 16 Plus price may go down
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 16 Plus features a 6.7-inch OLED Super Retina XDR display with micro-lens tech for better brightness. It runs on the A18 chip with 8GB RAM, boosting AI and gaming performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 15 price may go down
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 15 sports a 6.1-inch Super Retina XDR OLED display with 1600 nits HDR brightness. Powered by the A16 Bionic chip, it handles tasks smoothly. Its 3349mAh battery supports USB-C charging.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 16 price may go down
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 16 features a vibrant 6.1-inch Super Retina XDR OLED display with 2000 nits peak brightness and HDR10 support. Powered by the A18 Bionic chip, it delivers efficient performance with a 6-core CPU and 5-core GPU. Its 3582mAh battery supports 25W wired and 15W wireless charging.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 vs iPhone 17 Air display
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 is expected to have a 6.3-inch OLED display with 120Hz ProMotion for smooth visuals, while the iPhone 17 Air is likely to feature a slightly larger 6.6-inch Super Retina XDR OLED display but with a standard 60Hz refresh rate, focusing on vibrant color and sharpness in a slim design.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 vs iPhone 17 Air design
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 features a familiar design with a vertically placed dual camera module, aluminum frame, and glass back in six colors, while the iPhone 17 Air is significantly thinner at about 5.5mm, uses a titanium frame for lightweight durability, has a larger 6.6-inch display, and a unique horizontal single-lens camera bump, making it Apple’s thinnest and lightest iPhone yet.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 vs iPhone 17 Air camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 is expected to feature a dual rear camera setup with a 48MP main and 12MP ultra-wide lens plus a 24MP front camera, while the iPhone 17 Air is likely to have a single 48MP rear camera and the same upgraded 24MP front camera, focusing on a thinner design at the cost of fewer rear cameras.
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 is expected to measure around 147.6 x 71.6 x 7.3 mm with a 6.3-inch display, while the iPhone 17 Air will be notably slimmer at about 5.5 to 6.25 mm thickness with a slightly larger 6.6-inch display, making the Air the thinnest and lightest among the two.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 dimension
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Air is expected to have dimensions around 147.6 x 71.6 x 7.3 mm, featuring a slim and lightweight design with a slightly larger 6.3-inch display, making it more ergonomic and modern compared to previous models.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air battery
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to have a battery capacity around 3,036 to 3,149 mAh, featuring an ultra-thin 2.49mm thick silicon-anode battery that supports full-day usage despite its slim design.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air front camera
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to feature a 24-megapixel front camera with Retina Flash, doubling the resolution of previous models for sharper selfies and better low-light performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air camera
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to have a single 48-megapixel main rear camera with sensor-shift optical image stabilization (OIS) and a 24-megapixel upgraded front camera, delivering improved photo quality throughout.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air display
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to have a 6.6-inch Super Retina XDR OLED display with a 60Hz refresh rate, offering vibrant colors and sharp visuals in a slim and ultra-light design.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air design
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to feature an ultra-thin design at about 5.5mm thickness, making it Apple’s thinnest phone ever, with a 6.6-inch display and a distinctive single-lens 48MP rear camera housed in an elongated bump, while adopting a sleek, lightweight chassis inspired by the MacBook Air and iPad Air design language.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 sale date
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to be officially launched on September 9, 2025, with pre-orders likely starting on September 12 and sales beginning around September 19, 2025.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 price in UK
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to be priced around £755–£849 in the UK for the base model, with the iPhone 17 Air priced approximately at £840, the iPhone 17 Pro around £1,049, and the iPhone 17 Pro Max near £1,385, reflecting slight price increases over the iPhone 16 series in the UK.