Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone of selling the 40th lakh tractor, inclusive of exports in March 2024.
The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, its youngest tractor facility and a global production hub for the company.
The first Mahindra tractor was rolled out by the Group in 1963 through a partnership with International Harvester of the U.S. It was in 2004, Mahindra Tractors surpassed the 1-million-unit production mark and then went on to claim the title of the world’s highest-selling farm tractor manufacturer by volume in 2009.
In 2013, Mahindra achieved the 2-million-unit production milestone, followed by the 3- million mark in 2019. Just 5-years later in FY2024, Mahindra Tractors says it has proudly sold its 40th lakh tractor. Throughout the financial year, the Mahindra Tractor brand also achieved robust sales of over 2 lakh units.
Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra said, “Driven by our purpose of transform farming and enriching lives, we take great pride in selling our 40th lakh Mahindra Tractor, as we celebrate decades of leadership and 60 years of the Mahindra Tractor all in the same year.”
Vikram Wagh, CEO, Mahindra Tractors said, “This is a momentous occasion for us at Mahindra Farm Division. 40 Lakh tractor deliveries are a strong testament to the trust that customers have in our brand purpose and our deep understanding of Indian farming. While the past 5-years has been fantastic, during which we clocked our fastest million, we will continue to respond to diverse needs of our customers with the widest portfolio of tractors, while delivering global-first technologies and unmatched reliability as we enable the farmer to rise.”
In the last 60 years, Mahindra has expanded its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1,200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.
