Some organisations ban generative AI: Cisco 

More than 90% of respondents believe Gen AI requires new techniques to manage data

Cisco is a technology providing organisation
Cisco is a technology providing organisation

According to an official release, Cisco (NASDAQ: CSCO) released its 2024 Data Privacy Benchmark Study, an annual review of key privacy issues and their impact on business. The findings are believed to include privacy concerns with generative AI (Gen AI), trust challenges facing organisations over their use of AI, and the returns from privacy investment.  

“Organisations see Gen AI as a different technology with challenges to consider. More than 90% of respondents believe Gen AI requires new techniques to manage data and risk. This is where governance comes into play. Preserving customer trust depends on it,” Dev Stahlkopf, chief legal officer, Cisco, explained.

Businesses cited the threats to an organisation’s legal and Intellectual Property rights (69%), and the risk of disclosure of information to the public or competitors (68%). About 63% have established limitations on what data can be entered, 61% have limits on which Gen AI tools can be used by employees, and 27% said their organisation had banned Gen AI applications altogether for the time being. Nonetheless, many individuals have entered information that could be problematic, including employee information (45%) or non-public information about the company (48%).

“94% of respondents said their customers would not buy from them if they did not protect data.They are looking for evidence where the organisation can be trusted. Privacy has become tied to customer trust and loyalty. This is even more true in the era of AI, where investing in privacy better positions organisations to leverage AI ethically and responsibly,” Harvey Jang, vice president and chief privacy officer, Cisco, concluded.

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This article was first uploaded on January twenty-nine, twenty twenty-four, at fifty-seven minutes past one in the afternoon.
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