Liminal Custody Solutions (Liminal), a digital asset custody and wallet infrastructure provider, has announced a rebranding initiative.
According to an official release, the rebranding signifies Liminal’s expansion beyond wallet infrastructure. As a part of this initiative, Liminal has seemingly unveiled a new colour palette. Additionally, it’s believed to be a colour logo, paired with improved typography, which is anticipated to enhance brand visibility and recall. From what it’s understood, this effort extends across the entire brand, encompassing the website, product user interface and user experience, marketing collateral, and all brand-related materials.
Although the name “Liminal” remains unchanged, the rebrand is considered to have introduced fresh design elements and vibes. Sources suggest that the redesigned website will adopt a product-centric approach, enabling customers to access information while adhering to Web3.0 design standards that aim to deliver a B2B/SaaS experience.
“We anticipate a Web3.0 ecosystem across the APAC and MENA regions, which will attract institutions to build on Web3.0. I believe this rebrand aligns with our long-term vision of offering custody solutions. Every aspect of our roadmap aims to reinforce this commitment. We seem to be better positioned to serve this mission by offering improved services and demonstrating our dedication to a compliant, secure, and innovative Web3.0 ecosystem,” Mahin Gupta, founder, Liminal, said.