In a collaboration that aims to benefit the wood products industry, Action TESA and Almonds AI have announced the launch of TESA CONNECT – Super App.
According to an official release, this initiative brings together the expertise of Action TESA, a platform for engineered wood products, and the technology powered channel engagement capabilities of Almonds AI. From what it’s understood, TESA CONNECT is an ecosystem tailored exclusively for channel partners and influencers. Powered by Almonds AI’s Channleverse ecosystem, TESA CONNECT can offer capabilities to streamline influencer engagement and payouts while also providing Action TESA with analytics.
With Action TESA’s industry knowledge and Almonds AI’s technology, the application intends to accelerate influencer-led growth by taking channel partner engagements beyond traditional offline activities and engagements. Reportedly, key highlights of the business impact include enhanced productivity and market access. Additionally, influencers and channel partners can leverage the platform’s marketing tools to expand their reach and foster collaboration and the impact of their efforts.
“We are looking forward to launching TESA CONNECT as it aims to mark a new chapter in our influencer engagement strategy. I believe Almonds AI proved the partner for bringing this platform to life thanks to their expertise in enabling brands to harness the power of channel partners,” Ajay Aggarwal and Vivek Jain, managing directors, Action TESA, jointly said.
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