Page 8 of Brand Wagon

The case, filed in a Washington, D.C. federal court, is the first time a major U.S. publisher has taken legal…

ITC Foods, the food division of diversified conglomerate ITC Limited, is stepping into the fresh packaged foods space with the…

This experience, combined with his deep passion for music, helped him identify a white space and convert it into a…

Sony faces unsold inventory; brands wait and watch

According to a report by Boston Consulting Group, 2-2.5 million content creators are influencing over $350-400 billion in consumer spending…

My weekdays start early with a disciplined workout. I am a triathlete training for ‘Ironman’, so fitness fuels my mornings…

Advertisers are leveraging connected TV this festive season, upping investments by over 30%

According to Marico’s filing with the stock exchanges, the transaction will see the company purchase the remaining stake from the…

With separate urban-rural targeting, advertisers now have better control over budget, bidding and deployment.

Indian shoppers are still driven by flavour—40% rank taste among their top three purchase drivers while 38% now rank nutrition…