Page 7 of Brand Wagon

On India’s 79th Independence Day, creative leaders revisit some iconic campaigns that shattered conventions and changed the way consumers think…

Founded in 2014 by brothers Dashmeet and Gurmer Chopra, the Los Angeles–based brand now reports $176 million in revenue. But…

Unlike traditional delivery platforms that charge restaurants commissions of up to 30%, Ownly follows a zero-commission approach. Instead, Rapido will…

“In order to counteract criminals… measures are being taken to partially restrict calls on these foreign messengers,” communications regulator Roskomnadzor…

IIT graduate can depend on mix of ambition and calculated risk taking, that has shaped his career, with one of…

Antoni signalled a significant ramp-up in operations, with more customer touchpoints coming at a faster pace than before. “We have…

The tracker will allow platforms and sports leagues to assess the performance of tournaments across four key metrics, Buzz, Reach,…

Radico Khaitan Ltd, one of India’s largest alcoholic beverage manufacturers, has partnered with actor Shah Rukh Khan, Aryan Khan’s D’YAVOL…

Trained AI agents are leading this transformation. Intelligent systems, like Yukti, built for high-consideration product demos, are solving one of…

But in a calendar crammed with “days,” not every brand invitation is welcome. “Be real,” says N. Chandramouli, CEO of…

Oyo Hotels and Homes Pvt Ltd has approached the Delhi High Court to challenge parts of an arbitration award in…

An emerging set of online marketplaces is enabling consumers to acquire non-refundable flights, hotel bookings, and holiday packages from travellers…

Flying a hovercraft made out of thermocol over Mumbai’s Powai lake led to a company which now has a 50%…

Zepto Co-founder and CEO Aadit Palicha said the platform’s Rakhi sales peaked between 10 and 11 a.m. on the day…