Page 7 of Brand Wagon

“I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s,” Greenfield wrote…

Nestlé S.A. announced on Tuesday (September 16) that its Chairman, Paul Bulcke, will step down from the Board earlier than…

When the BCCI floated the tenders earlier this month, there were doubts whether it would be able to receive a…

APIs are emerging as unifiers. Instead of forcing businesses to build integrations for each new partner, APIs offer a common…

Lawsuits and rising consumer scrutiny have made celebrity campaigns higher-risk. While celeb-led ads accounted for 29% of the pie for…

From Instagram ads for “detox teas” to bottles of probiotics in supermarket refrigerators, gut health has emerged as one of…

Several of them have received scrutiny notices questioning why they filed tax returns under Section 44AD, a provision designed to…

The programming includes globally popular titles such as Tom & Jerry, Scooby Doo, Dexter’s Laboratory, The Powerpuff Girls, Ed, Edd…

For instance, Zomato is testing a new ‘VIP Mode’ at Rs 50, effectively creating a pay-per-order premium option, where customers…

Food delivery giant Swiggy has launched a new standalone app called Toing, aimed at price-conscious consumers such as students and…