Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
5% growth in ad volumes on TV news genre in H1 2024 compared to same phase of previous year, reveals TAM report
Bid Adieu to Google’s third-party cookies! How switching to first-party data can catapult the marketing game? Premium Story
FUJIFILM unveils campaign ‘Let’s find it early. Fight it early’; raises awareness about early detection of breast cancer
Advertisers seek redressal as IPL 2022 ratings slide Though migration to OTT and viewer fatigue have reduced TV viewership, IPL’s media rights value is not likely to be… May 1, 2022 09:41 IST
Decoding the ‘earned versus paid’ media dilemma Brands and marketing managers need to now re-strategise their market approach and change how they generate and market information to… Updated: May 31, 2022 15:58 IST
What metaverse means for influencer marketing For established influencers, the metaverse appears to be an opportunity to evolve on their digital journey alongside their new digital… April 30, 2022 13:42 IST
Creating competitive advantage and loyalty with personalised experiences Brands investing their resources in CX will be successful in driving value-based competitive advantage April 30, 2022 10:00 IST
Hamdard Laboratories rolls out new campaign for Cinkara brand The campaign stresses how the brand’s nutritional value is beneficial for all age groups April 29, 2022 19:52 IST
Twilio appoints two new executives In her new role, Sondhi will lead the scale of all technology operations needed and Holcroft will lead the team… April 29, 2022 16:55 IST
PVR ties up with Oma Cinema of France; to introduce ‘cinema pods’ at theatres PVR’s chief growth and strategy officer Pramod Arora said PVR is keen on building cinemas with more experiential elements, which… April 29, 2022 15:50 IST
Yakult Danone India Pvt. Ltd names Hiroshi Hamada as managing director In his new role, Hamada will be based in New Delhi at Yakult India’s head office April 29, 2022 14:46 IST
IAA Olive Crown Awards 2022: Shreerang Charitable Trust bags six awards The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or green advertising April 29, 2022 13:40 IST
Keya Foods awards its creative and digital mandate to SoCheers The account will be handled by the agency’s Mumbai office April 29, 2022 12:03 IST
Revise raises $3.5 million in seed round funding The company aims to use the proceeds for hiring and expansion April 29, 2022 10:46 IST
Libas plans to expand offline through 50 stores; targets tier 2 and tier 3 cities The company claims that offline stores currently accounts for about 10-12% of the overall revenue April 29, 2022 09:59 IST
Musk plans to make money from tweets Ideas he brought up included charging a fee when a third-party website wants to quote or embed a tweet from… April 29, 2022 09:03 IST
Interview: Amarjit Singh Batra, MD, Spotify India ‘For Spotify, the maximum pricing options are in India’ April 29, 2022 07:52 IST
Blogger’s Park: Rise of the ‘Planet of the Producers’ There’s an India out there waiting to be captured on celluloid and that can provide “mass” entertainment April 29, 2022 07:52 IST
AFTER HOURS: Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics Mukherjee has always seen brands as an extension of his personality April 29, 2022 07:52 IST
Comcast posts 14% rise in Q1 revenue on the back of Super Bowl and Beijing Olympics The broadcaster clocked $31.01 billion in the first quarter, beating analysts’ average estimate of $30.53 billion, according to Refinitiv data April 28, 2022 20:06 IST
TBWA\INDIA appoints Amit Kerke as the chief strategy officer Kekre will be replacing Satish Krishnamurthy April 28, 2022 19:53 IST
