Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 Premium Story
Quaker’s ‘Bowl of Growth’ initiative highlights child nutrition with ‘Dohale Jevan Poshanchi Vaati’ ad film
Slurrp Farm urges #YesKaTimeAaGaya in new brand campaign featuring Anushka Sharma The campaign will be amplified across multiple digital touchpoints including YouTube, Instagram, Facebook, May 4, 2022 12:23 IST
The ABBY Awards appoints three more international jury chairs Mariota Essery, Jessica Appellaniz, Valerie Madon join as jury chairs May 4, 2022 12:09 IST
Tanishq and Talented roll out a new campaign inspiring moms to return to work The campaign is led by a digital film May 4, 2022 10:54 IST
Publicis acquires e-commerce software company Profitero The agency seeks to step up its clout in the online retail sector May 4, 2022 10:05 IST
Musk says Twitter may charge slight fee for commercial, government users Tesla chief Musk has been suggesting a raft of changes to Twitter since last month May 4, 2022 08:52 IST
As programmatic sees a rise in ad spends; connected TV too plays catch-up As per IAS, programmatic is the future as brands increase digital ad spends to 30-40% in the space May 4, 2022 07:57 IST
Advertising push to help print media revenue grow 25 per cent in FY23 but profits to be hit by higher newsprint prices: Report The operating profit margins for print media players can narrow by up to 3 percentage points in FY23, the report… May 3, 2022 19:44 IST
Dettol Banega Swasth India launches its hygiene initiative The initiative under Reckitt is implemented by PLAN India May 3, 2022 17:17 IST
PlanetSpark rolls out Mother’s Day campaign #SparkHerSmile Through the campaign, the platform intends to highlight the culture of candid emotional expression May 3, 2022 16:02 IST
Activision shares rise after Buffett reveals Berkshire’s 9.5% stake Buffett revealed the approximately $5.6 billion investment in Activision on Saturday at Berkshire’s annual meeting in Omaha, Nebraska May 3, 2022 14:47 IST
More than 15 new categories appeared in 39 matches of IPL 15 compared to IPL 14: Report Sporta Technologies, Think & Learn and K P Pan Foods were the common advertiser among the top five advertisers during… May 3, 2022 14:13 IST
Redcliffe Labs names Sanjay Bhargava as director M&A and growth Bhargava will lead inorganic and organic growth opportunities across the gamut of diagnostic services May 3, 2022 12:31 IST
Adani Wilmar strengthens its staples foods business with the acquisition of Kohinoor brand (rice) As per the company, the acquisition will fuel the next level of growth to AWL and widen the portfolio to… May 3, 2022 11:24 IST
UK poised to ditch plans to empower tech regulator The UK announced in 2020 a plan to set up the digital markets unit in order to impose a new… May 3, 2022 10:17 IST
FIFA signs Algorand as official blockchain platform for the men’s World Cup The deal is also a “technical partnership” to help FIFA develop a digital assets strategy, soccer’s world body said. May 3, 2022 09:06 IST
How gaming companies are modifying their products to suit the user’s demands In support of consumer demands and behaviour, the electronics companies are building and churning out more advanced technology features and… Updated: May 4, 2022 13:08 IST
Hafele positions itself as a lifestyle brand with new campaign With Hafele’s new tagline ‘Let’s Reimagine’ the brand invites customers to choose from Hafele’s many product ranges – in order… May 2, 2022 19:59 IST
Chemin Esports onboards Mountain Dew as its official beverage partner The interest of major brands will propel the Esports industry into the next orbit May 2, 2022 19:25 IST
