Page 6 of Brand Wagon

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season

The pain reliever, made by Kenvue, has been drawn into a controversy after news that the Trump administration plans to…

The shift has caused Dream11 to close down all its paid contests, which had been the backbone of its business…

According to the new tax regime, tickets that cost Rs 100 or less now have 5% GST, compared to 12%…

Younger consumers don’t see furniture as utility but as lifestyle, observes Puneet Pandey, strategy head and managing partner, OPEN Strategy…

My day starts off early at around 6:30 AM. And the first thing I do is check and respond to…

After completing his studies, Gupta, now 34, spent a year at Sony in Japan, where he got more exposure to…

Rolex remained the Best Watch Brand, while Gucci was awarded the Best Accessory Brand. Louis Vuitton became the Best Fashion…

Each brand addresses certain gaps in India’s growing $21-billion beauty and personal care (BPC) market. “Our existing Mamaearth consumers may…

“I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s,” Greenfield wrote…