Page 6 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

October 24, 2025 09:55 IST

Manforce’s AI ambassador signals a new era for brand engagement in India

While betting on a virtual influencer might require a leap of faith, advertisers are ready to push the boundaries

October 24, 2025 09:45 IST

Technology is developing so fast, for instance, deepfakes are becoming increasingly sophisticated and that creates a significant area of concern.

AI, Influencers, and Dark Patterns: ASCI’s roadmap for the next phase of advertising oversight

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

October 24, 2025 09:36 IST

As festive ad spends rise 15%, Digital frauds surge in tandem

While all this looks promising, the digital threats also loom around this time. Brands are hands full to fulfill the…

October 24, 2025 09:30 IST

Delhi HC backs WOW Momo in trademark infringement suit against WOW BURGER

WOW BURGER vs WOW Momo: Delhi HC gives order in trademark infringement suit

The Bench noted that the earlier ruling had focused only on whether ‘WOW’ by itself was distinctive, without considering how…

Updated: October 22, 2025 10:00 IST

BrandWagon Chai pe Charcha with Virgio’s Amar Nagaram Premium Story

My weekends are my “pause and play” time. I pause to reflect, read, journal, or go for a long drive.

October 19, 2025 12:00 IST

BrandWagon Chai pe Charcha with Label JENN’s Jinita Sheth Premium Story

I also love working on home interior designs, it’s something that lets me express my creativity and brings me a…

October 18, 2025 13:16 IST

Zepto, dark patterns, industry, CCPA, Quick commerce

Zepto raises $450 million at $7 billion valuation, eyes IPO next year

Zepto raises $450M at $7B valuation, plans IPO in 2026. Rapid growth, 1.7M daily orders, and expansion to 80+ cities…

October 17, 2025 18:31 IST

How India once ‘rejected’ LG because of its name – Lucky Goldstar

Among the operational reasons that led to the company’s market entry in India deemed a failure was the name, Lucky…

October 17, 2025 13:56 IST

21 years, no win: Philips loses Delhi High Court patent battle

The Court said Philips’ patent was based on three elements, a transmitter, receiver and transmission medium, none of which were…

October 17, 2025 10:43 IST

HUL brews a new chapter for Bru Gold to reclaim coffee’s crown

India has, by and large, been a tea-drinking nation but the coffee-drinking culture is on the rise. The coffee market…

October 17, 2025 09:27 IST

Koo cofounder Mayank Bidawatka returns with AI photo-sharing app PicSee

Developed by Billion Hearts Software Technologies, Bidawatka’s new Bengaluru-based startup, backed by Blume Ventures, General Catalyst, and Athera Venture Partners,…

October 16, 2025 14:32 IST

Sugar Cosmetics reports 17.8% drop in FY25 revenue, EBITDA turns negative

The Vinita Singh- and Kaushik Mukherjee-led company’s EBITDA slipped to a loss of Rs 108 crore, with margins deteriorating to…

October 15, 2025 12:45 IST

IPL ecosystem sees decline in valuation for second consecutive year

Collapse of media rights rivalry and ban on real money gaming have presented twin shocks to cricket’s most valuable property

October 15, 2025 11:41 IST

For example, if a user orders allergy medication each spring, AI can send a timely coupon or act as a health coach with preventive care steps. To conclude, the future of health tech marketing has always been about winning customers’ trust.

How AI is redefining personalisation in India’s digital healthcare ecosystem

Phase 1 is broad business unit segmentations. In the early phase, health-tech firms relied on broad segmentation aligned with major…

October 15, 2025 10:02 IST

Reliance bets on ‘conscious luxury’ with Stella McCartney’s India debut

Founded in 2001 as a conscious luxury brand, Stella McCartney has never used leather, feathers, fur or exotic skins in…

October 15, 2025 09:47 IST

The ECI has also instructed all contesting candidates to declare their authentic social media handles at the time of filing nomination papers.

ECI cracks down on political ads, mandates disclosure of ad expenditure ahead of Bihar polls

The Commission said the MCMCs will also monitor media content closely to detect and act against instances of “paid news”…

Updated: October 14, 2025 14:45 IST

First Brands CEO Patrick James resigns amid $2.3-billion accounting scandal

James, a Malaysian-born entrepreneur, founded First Brands in 2013 and expanded the company through a string of debt-financed acquisitions, buying…

October 14, 2025 12:16 IST

Page 6 of Brand Wagon

BrandWagon Adtalk with Exotel’s Udit Agarwal Premium Story

BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

“For years, advertisers didn’t have a choice — now they do”: The Trade Desk’s Tejinder Gill on why the Open Internet is ready for prime time Premium Story

BrandWagon Chai pe Charcha with Virgio’s Amar Nagaram Premium Story

BrandWagon Chai pe Charcha with Label JENN’s Jinita Sheth Premium Story