Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
Interview: Krishna Rathi, Senior Country Director, Indian subcontinent & Maldives, Agoda Premium Story
Only 16% of Indian consumers aware of DPDP Act, 44% willing to pay more for data protection, reveals PwC Survey
Astrotech companies need to add ‘CX’ to their dictionary: The rising concerns of online astrology platforms
The dynamics of the shifting advertising landscape and the rise of full-funnel strategies in-app marketing
46% of Gen Z face financial barriers and 80% struggle with gender disparity, reveals iQOO’s ‘The Quest’ film and report
Consumer wearable brand Crossbeats eyes global expansion even as net profit remains constant for last two fiscal Premium Story
Rungta Mines Ltd rolls out new TVC featuring Alia Bhatt, Ranbir Kapoor Through the campaign, the company reiterates Rungta Steel’s message to serve its consumers with an increasing portfolio of products January 5, 2023 16:09 IST
NetApp appoints Ritesh Doshi as director commercial for India, SAARC Doshi will drive growth across NetApp’s portfolio of products and solutions, while working closely with the partner ecosystem January 5, 2023 14:57 IST
Confirmtkt unveils Rana Daggubati as face of its #TrainTicketTiger campaign The campaign will be rolled out across TV, radio and digital platforms January 5, 2023 14:01 IST
TV9 Network ropes in Vikas Srivastava as president, marketing Srivastava will drive its marketing function across broadcast and digital media in the new position January 5, 2023 12:55 IST
GOZOOP Group wins digital mandate for Tim Hortons The agency is responsible for developing creative communication and design aesthetics for the brand across digital platforms January 5, 2023 11:44 IST
Research and Ranking partners with Dailyhunt to provide financial content Dailyhunt users will be able to access simplified financial content in English and Hindi in the form of news, research-based… Updated: January 5, 2023 10:59 IST
Stride Ventures names Fariha Ansari Javed as the director of investor relations Javed will be responsible for fundraising for the fund on the limited partners side and for investor relations January 5, 2023 09:43 IST
Clovia’s loss widened 8x to Rs 52.2 crore in FY22; plans to increase revenue by 1.8x in FY23 Clovia became a subsidiary of Reliance Retail Ventures Limited (RRVL) and Reliance Industries Limited (RIL) with effect from April 14,… January 5, 2023 08:32 IST
CCEA approves of BIND scheme; expands on opportunities and growth of the sector Broadcasting Infrastructure and Network Development (BIND) scheme with an outlay of Rs 2,539.61 crore up to 2025-26 January 4, 2023 16:15 IST
Pakka Impact appoints Ramjee Subramanian as new business head Subramanian will be responsible for the strategic roadmap of the organisation while spearheading lab operations, building leadership teams, and liaising… January 4, 2023 15:29 IST
LG Electronics elevates Hong Ju Jeon, Young Lak Kim Jeon will be the new MD of LG India and Kim will join as the executive vice president January 4, 2023 14:55 IST
Ajax Engineering appoints Shubhabrata Saha as MD, CEO Saha will enhance its leadership position as a technology-driven, innovative and 360-degree concrete solutions provider, it asserted January 4, 2023 14:06 IST
SBI General Insurance collaborates with Tonic Worldwide for #BachatKaShortcut campaign Through the campaign, the company aims to spread awareness about tax-saving benefits through health insurance. January 4, 2023 12:33 IST
Mullen Lintas unveiled as creative partner for Okaya Battery The agency will leverage the company’s product portfolio which also includes SMF batteries, e-rickshaw batteries and inverter batteries. January 4, 2023 11:34 IST
Musk announces Twitter will ease political ad ban Political advertising was a minor income source for Twitter before the ban — amounting to less than $3 million in… January 4, 2023 10:45 IST
Clutter Cutters: Top 10 Ads Of 2022 Brands that cut through: BlueStone, TrueCaller, Spotify, Signature Global, Livspace, Sprite, Zepto, P&G Shiksha, Uber, Tanishq, UpGrad, Oyo, Ariel, Nanhi… Updated: January 17, 2023 17:42 IST
On the spot: Turning an advertising idea into a piece of history Lebanon is facing a crisis and necessities like food, electricity and medicine are running out for common people. January 4, 2023 09:31 IST
Blogger’s Park: There’s no going back Marketing changed as brands embraced virtual, mixed realities January 4, 2023 09:00 IST
