Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Indian box office faces weakest performance in three years amid elections and cricket events Premium Story
Mars Cosmetics’ Rishabh Sethia on the company’s growth strategy and market expansion plans Premium Story
Bacardi India appoints Monojit Mukherjee as its director of external affairs for India and neighbouring countries
Towards a more connected future India could become the third-largest TV market by 2026 By Christina MonizDecember 12, 2022 09:37 IST
A meaty challenge Vegan meat brands in India must get pricing and taste right to grow By Christina MonizDecember 12, 2022 09:04 IST
After Hours with Nisha Narayanan, COO & Director, Red FM & Magic FM Brands that I have a soft spot for are Eka, Akaaro and Raw Mango. By Banasree PurkayasthaUpdated: December 12, 2022 10:12 IST
How to make B2B marketing “not” boring While most companies will have these values figured out right at the beginning, it’s essential to revisit your values from… Updated: December 13, 2022 11:27 IST
FanCode bags the exclusive streaming rights for HSBC World Rugby Sevens Series 2023 As per the company, the series will be played across Asia, Africa, North America, Australia and Europe until May 2023,… By BrandWagon OnlineDecember 11, 2022 17:00 IST
iQOO partners with Dentsu Creative India to roll our new brand film The film was created in response to a contest run by iQOO on their social media platforms where they asked… By BrandWagon OnlineDecember 11, 2022 16:18 IST
BrandWagon Ad Talk with Digitas India’s Sonia Khurana There have been some unforgettable advertising in the year but bad advertising isn’t about just storytelling anymore. It is about… By Harshika TripathiDecember 11, 2022 15:16 IST
Meta influencers new marketing rage The engagement brought by social media accounts of meta-influencers is also often higher than human social media influencers, as the… By Reya MehrotraDecember 11, 2022 14:02 IST
Licious forays into the spice segment with new offering The brand has introduced eight classic masalas for consumers, which include Asli Garam Masala, Classic Chicken Masala, Classic Meat Masala,… By BrandWagon OnlineDecember 11, 2022 12:58 IST
Twitter brings revamped Twitter Blue on Monday The company said users could subscribe to the revamped service that will allow subscribers to edit tweets, upload 1080p videos… By BloombergUpdated: December 12, 2022 13:13 IST
Setting the scene Movie exhibitors adopt tactical pricing to lure audiences back By Akanksha NagarUpdated: December 11, 2022 11:02 IST
Decoding the grey area between skill-based and chance-based gaming Despite being a fast-growing industry, skill-based gaming still faces legal roadblocks countrywide because of low awareness and ensuing confusion with… Updated: December 11, 2022 10:07 IST
Key innovations that Indian tech start-ups have brought to customer experience Since June 2022, India has seen 103 unicorns with a total valuation of $335.80 billion and has been recognised as… Updated: December 11, 2022 10:07 IST
Chai Pe Charcha with BrandWagon When not working, I love to listen to music, surf the internet and indulge in retail therapy to get my… By Harshika TripathiUpdated: December 11, 2022 16:20 IST
D2C and social commerce: Can this fusion prove to be the next stage of growth for D2C companies? Since D2C brands began to focus on establishing an omnichannel presence, social and live commerce expanded, forming a unique fusion,… December 10, 2022 09:30 IST
realme rolls out its #CurveInLife campaign featuring actor Bani J The campaign features actress Bani J to promote the idea of embracing curves, it claimed By BrandWagon OnlineDecember 9, 2022 17:40 IST
Marico South-East Asia Corporation acquires 100% of Beauty X Brand X offers personal care brands ‘Purité de Prôvence’ and ‘Ôliv’, which offer a range of premium and differentiated hair care and skin care… By BrandWagon OnlineDecember 9, 2022 16:21 IST
2 in 3 households prefer connected TV as the primary mode to access TV: Report The report observed that the probability of ads being watched is higher on connected TV (CTV) than on linear TV By BrandWagon OnlineDecember 9, 2022 15:18 IST
‘All good things must come to an end’: Cheteshwar Pujara announces retirement from all forms of cricket
‘No incremental changes, time for quantum jumps’: PM Modi on India’s growth vision; ‘We’re in a position to…’
