Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
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The economics of influence: How social media influencers became pivotal players in modern advertising
AB de Villiers makes commentary debut for SA20 The panel will include Mark Nicholas, Kevin Pietersen, Darren Gough, Zainab Abbas, Urooj Mumtaz, Chris Morris, AB de Villiers, Ashwell… January 8, 2023 13:49 IST
BrandWagon Ad Talk with IndiaLends’ Ankit Khurana One of my favourite campaigns from 2022 has been CREDs “Great for the good”. January 8, 2023 11:58 IST
beatXP enters whey protein category with digital campaign featuring Ali Fazal The company released three products, EDIT (Everyday Interesting Taste), GOLD and Performance January 8, 2023 10:46 IST
How important is an investment in research and development (R&D) for gamers Research while developing a game is essential since a game that is not usable or playable for gamers, will likely… January 8, 2023 09:34 IST
5 Initiatives for the development of an integrated brand communication campaign Integrating your brand communication to ensure efficiency and effectiveness is critical to make you stand out from the crowd. January 7, 2023 16:50 IST
Chai Pe Charcha with BrandWagon At least two weekends a month, I like to drive out of Mumbai, taking the roads less travelled in my… January 7, 2023 14:08 IST
Marketing dollars will chase casual gamers Brands and agencies know that two-thirds of all smartphone users in India are casual gamers Updated: January 7, 2023 09:57 IST
Muthoot Finance unveils new TVC campaign featuring Amitabh Bachchan The campaign will be carried out across TV, print, out-of-home (OOH), cable TV, ground activation, and various digital initiatives. January 6, 2023 18:16 IST
Warner Bros. Discovery bags broadcasting rights for Bangladesh Premier League Eurosport India has also telecasted a few major sporting events, including the Tokyo 2020 Paralympic Games and the 2022 AFC… January 6, 2023 17:14 IST
TikTok stops hiring for security consultants with growing opposition Negotiations between Biden administration and TikTok have continued over a potential deal that would spare ByteDance from being forced to… January 6, 2023 15:51 IST
Cabinet releases future developments with recently approved BIND scheme The plan includes priority projects for AIR and Doordarshan with a focus on expanding and strengthening of the FM radio… January 6, 2023 15:00 IST
ICICI Prudential Life Insurance ropes in Suryakumar Yadav for new campaign The campaign’s central message is how the company’s offer of a comprehensive suite of protection products January 6, 2023 13:31 IST
QYOU Media India elevates Pankaj Rai, Ashish Kotekar to national sales positions “Pankaj and Ashish have been integral in garnering top-dollar revenue for the business in the face of a challenging macroeconomic… January 6, 2023 12:32 IST
Dentsu India names Sapna Arora as chief client officer Sapna Arora will report to Rob Gilby, CEO (APAC), and work closely with the leadership as well as teams across… January 6, 2023 11:32 IST
Morphe makeup prepares to close down all US stores with fall of key social media influencers Ending relationships with Charles and Star left the company with an abundance of inventory it had trouble selling January 6, 2023 10:24 IST
An easy regulatory fix for online skill gaming The distinction between games of skill and games of chance has been well established by Indian courts since the 1957… January 6, 2023 09:32 IST
Is it a bird? Is it a plane?… …it’s DOOH and it can challenge the growth of online media spends January 6, 2023 08:30 IST
Lifestyle awards Lowe Lintas with the brand-building mandate Lowe Lintas will be responsible for the brand-building exercises of the parent brand Lifestyle and its in-house brands, namely, Ginger, Melange,… January 5, 2023 18:05 IST
‘Selfless act, inspiring’: Karnataka CM praises Bengaluru doctor for timely CPR to American woman on a plane
