Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Audi India celebrates 100,000 cars milestone with ‘100 Days of Celebration’ festive offers: discounts on service, accessories, and more
Blogger’s Park: Air India’s confusing transformation amidst Vande Bharat’s customer-centric rise Premium Story
78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024
Cossouq enters Indian market with launch of its #SamjhaKar campaign The digital video commercial (DVC) will run across the brand’s YouTube, Instagram, Facebook, Snapchat and LinkedIn handles. By BrandWagon OnlineUpdated: December 13, 2022 16:52 IST
BlueStone elevates Sudeep Nagar as company’s co-founder Sudeep Nagar will join Gaurav Singh Kushwaha, CEO, as the second co-founder of the Bangalore-based retail venture By BrandWagon OnlineUpdated: December 13, 2022 16:27 IST
EatSure rolls out its #foodcourtonanapp campaign to promote its offerings Through the campaign, the company aims to create a new category of a ‘foodcourt on an app’ by becoming the preferred… By BrandWagon OnlineDecember 13, 2022 14:36 IST
Zupee names Maneesh Goel as CFO Goel will lead its CFO function and help drive profitability with scale as well as strengthen controls and governance processes By BrandWagon OnlineUpdated: December 13, 2022 13:56 IST
Bombay Shaving Company elevates Deepak Gupta as co-founder, COO As per the company, Visage Lines grew by six times in revenue under Gupta, and at the moment houses over… By BrandWagon OnlineUpdated: December 13, 2022 13:37 IST
Microsoft offers Call of Duty to Sony subscription service Microsoft has publicly stated that it offered Sony a 10-year deal to make Call of Duty available on the Japanese… By BloombergDecember 13, 2022 11:28 IST
Musk dissolves Twitter’s Trust and Safety Council amidst online attacks The volunteer group provided expertise and guidance on how Twitter could better combat hate, harassment and other harms but didn’t… By Associated PressDecember 13, 2022 10:28 IST
Work That Speaks | Ad Reviews | 1 To 12 Dec 2022 Brands that cut through: Vim, Doritos, realme, iQOO, Nourish, MasterCard, Hamdard, Quaker Oats, Iodex, Gulf Oil, Schwarzkopf, Godrej Yummiez, CEAT… By GuestDecember 13, 2022 09:30 IST
Vim Black: Satire or washout? What has divided opinion is the rather gimmicky way in which this has been done with some commentators pointing out… By Christina MonizDecember 13, 2022 09:03 IST
MIB acts on national interest; blocks all access to Pakistan OTT platform Vidly TV According to the ministry, the OTT platform had recently released a web series titled ‘Sevak: The Confessions’, which was found… By BrandWagon OnlineDecember 13, 2022 08:32 IST
Suresh Kumar urges government to curb advertising, marketing for online games The move was undertaken due to a number of reports from the police across the country highlighting people were losing… By BrandWagon OnlineUpdated: December 12, 2022 17:40 IST
Gaming companies under investigation for GST evasion The minister said the Enforcement Directorate has attached proceeds of crime of more than Rs 1,000 crore in several cases… By BrandWagon OnlineUpdated: December 12, 2022 17:29 IST
84% of respondents wished to spend more time with their spouses: Report The significance of a smartphone in today’s life is undisputed however excessive usage remains an area that users need to… By BrandWagon OnlineDecember 12, 2022 15:36 IST
Wellbeing Nutrition raises $10 million in series-B round led by HUL and Fireside Ventures The company aims to launch and extend the product categories, build a senior management team and strengthen its expert channel… By BrandWagon OnlineUpdated: December 12, 2022 15:27 IST
VMLY&R India announces its new CEO, Saurabh Saksena As per a company statement, Saksena’s responsibility will comprise driving the integration of the company’s capabilities across India By BrandWagon OnlineDecember 12, 2022 13:28 IST
MediaCom bags the media operations mandate for Zound Industries MediaCom will be responsible for the media strategy, planning, buying and implementation in the India market, it claimed By BrandWagon OnlineUpdated: December 12, 2022 13:00 IST
Schwarzkopf Professional rolls out new brand campaign featuring Mira Kapoor The brand campaign film leverages ASMR (autonomous sensory meridian response) to break down and simplify the pronunciation of ‘Schwarzkopf’ for… By BrandWagon OnlineDecember 12, 2022 11:07 IST
Magniflex India profits from good sleep with 40% growth in the mattress business The premium mattress company is looking to expand its brick-and-mortar stores to anywhere between 112-120 from the current 69 by… By Harshika TripathiUpdated: December 12, 2022 13:29 IST
From Rs 6 LPA to Rs 26 LPA in 2 years: Bengaluru techie explains how he did it without fancy projects
