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    1. Business News
    2. Authors
    3. sneha virmani

    Sneha Virmani

    Introduction

    Sneha Virmani is a content strategist and writer with over a decade of experience across BFSI, healthcare, FMCG, and lifestyle sectors. An alumna of Lady Shri Ram College, Delhi University (Economics & Psychology), she has partnered with leading brands like ICICI Lombard, Aditya Birla Capital Digital, Apollo Mom & Baby,…Read More

    Author's image

    Sneha Virmani is a content strategist and writer with over a decade of experience across BFSI, healthcare, FMCG, and lifestyle sectors. An alumna of Lady Shri Ram College, Delhi University (Economics & Psychology), she has partnered with leading brands like ICICI Lombard, Aditya Birla Capital Digital, Apollo Mom & Baby, and Bajaj Allianz to turn complex subjects into relatable, actionable insights for modern Indian audiences.

    She specialises in storytelling-led content strategies and consumer education campaigns. Her work brings context and clarity, with a no-jargon approach designed to engage everyday readers.

    She also shares insights and her writing journey on LinkedIn

    Author's image
    Sneha Virmani Social Media Profile
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    By Sneha Virmani
    What IndiGo’s Rs 500 crore crisis teaches us about personal finance.
    IndiGo’s ‘Bhasmasura’ moment: A year-end lesson on financial fragility

    IndiGo’s December fiasco mirrors the myth of Bhasmasura: power without restraint turns inward. As the year ends, it’s worth asking…

    By Sneha Virmani
    December 22, 2025 05:30 IST
    Stop buying Gold: The ‘invisible’ asset class India’s top 1% are hoarding instead

    India added 25 new billionaires last year. But did you know what they’re actually collecting isn’t listed on NSE? The…

    By Sneha Virmani
    December 5, 2025 05:30 IST
    How algorithms replaced my family’s financial advisor. (This is an AI generated image)
    I fired my family’s financial advisor for an algorithm. Here’s what happened to my money

    I ditched my family’s trusted advisor for an algorithm. From chai-fuelled decisions to data-driven investing, here’s what changed – and…

    By Sneha Virmani
    Updated: November 23, 2025 06:46 IST
    Can money buy happiness? Inside the lives of India’s new millionaires

    India’s new millionaires are rewriting the rulebook on happiness. But what really makes the rich feel happy? The answers might…

    By Sneha Virmani
    October 29, 2025 05:30 IST
    Why India's wealthiest are trading Platinum Cards for the UPI QR Code. (Image Source: gemini)
    From platinum cards to QR codes: Why India’s wealthy are choosing UPI

    UPI was built for chai bills. Till a ₹2 lakh jewellery bill was paid by QR scan, not a platinum…

    By Sneha Virmani
    Updated: October 4, 2025 16:54 IST
    Torn between a small-town upbringing and the pressure to move to a metro city like Delhi or Mumbai for a child's future? (Image Source: Gemini)
    I thought my kids needed a metro city. I was wrong.

    Does a bigger city mean a better childhood? If metros steal health and family time, they’re no prize. Smaller cities…

    By Sneha Virmani
    September 26, 2025 05:30 IST
    I was my own boss and I still got laid off
    I was my own boss and I still got laid off

    I assumed being my own boss meant I was immune to job loss. Then clients paused, EMIs kept coming, and…

    By Sneha Virmani
    September 14, 2025 05:00 IST
    The 'Invisible Tax': Why India's middle class pays a disproportionate GST burden. (Image Source: Canva)
    The latte illusion: The invisible tax hiding in your everyday treats

    From Instagram lattes to checkout snacks, invisible taxes slip into every bill. GST 2.0 promises relief, but the blind spot…

    By Sneha Virmani
    September 12, 2025 05:35 IST
    From Bhadohi's looms: The real financial lessons from global trade wars. (Image Source: Gemini)
    A letter from Bhadohi: The human cost of Trump tariffs and the lesson of an emergency fund

    When tariffs ripple across oceans, small export towns feel the shock. My story shows why steady finances, and not soaring…

    By Sneha Virmani
    September 6, 2025 05:30 IST
    healthcare, financial planning, retirement, retire, money, fixed deposits
    The ₹1 crore illusion: Why your retirement number is a myth

    Inflation at 1.55% feels safe. But don’t be fooled. The ‘magic number’ retirement myth is broken – here’s how to…

    By Sneha Virmani
    September 2, 2025 05:30 IST
    small-town investor
    The story of a small-town investor who turned ₹5,000 into ₹10 lakh

    ₹5,000 a month. ₹10 lakh in hand. This small-town woman’s SIP story could redefine how India sees women investors. Read…

    By Sneha Virmani
    August 26, 2025 05:30 IST
    Why SIPs Feel Like a Scam? and Why You should stick with it. (Image Source: Canva)
    A personal letter to those disappointed with their SIP investments

    Sometimes SIPs feel like a scam, but they aren’t. Volatility is real, patience is key, and the magic of compounding…

    By Sneha Virmani
    Updated: August 21, 2025 09:20 IST
    Rethinking a Generation's Approach to Wealth and Stability. (Image Source; Canva)
    “I was never an investor. But here’s how I built generational wealth anyway.”

    My mother didn’t use finance apps. But she taught me everything about real wealth: protection, planning, and putting family first.…

    By Sneha Virmani
    August 7, 2025 05:30 IST

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