After gaining popularity in India?s Rs.18.5 billion skincare market, Kaya Skin Clinic has revamped its brand identity for the first…
It?s a platform to showcase power, speed, beauty, sophisticated engineering and, most importantly, unleash some savvy marketing.
While most of us may still not be willing to wind up the New Year festivities, it’s important to get…
It?S been a difficult year with lots of twists and turns for the Indian economy, and specifically for the Indian…
There may be innumerable big and small brands in India but only a handful know the art of forging a…
There’s no business like the food business. Particularly for a guy who’s always hungry!
Early this year when Dentsu Inc. bought out the 26 per cent equity stake held by Mogae Consultants? Sandeep Goyal…
After capturing a majority market share in health drinks, GlaxoSmithkline Consumer Healthcare is now eyeing a stronger position on the…
The ad titled ‘Humming girl’ opens on a girl crossing her school corridor with a tune on her lips.
No matter how upsetting it may be for the modern day marketer, businesses are wasting time and money trying to…
Last month saw the launch of History, an infotainment channel from A+E Networks-TV18, a joint-venture between TV18 and A+E Networks.…
It makes pieces of clothing that make you “love yourself”!
The ad opens with actress Kareena Kapoor stopping at a counter in a handbag store.
October 30, 2011 will be remembered as the day when India zoomed into the Formula One (F1) calendar. And why…
It?s technologically innovative, inspires the consumer, has a great history and is one of the largest watch makers in the…
Be sure of running out of ink and paper, if you start preparing a list of the total number of…
The latest campaign by the smartphone maker is an announcement of RIM?s new offering – BlackBerry handsets with 7 OS.
IT?S that time of the year when customers turn into enthusiastic shoppers, not deterred by price tags, economic slowdowns or…
