A brand that?s for men, women, kids? A brand that Matt Damon, Al Pacino, Ben Affleck flaunt with as much…
Ten years ago, who would have thought that when the world?s second largest computer maker decides to roll out its…
If you have ever wondered how all those luscious kiwis, strawberries and black grapes have begun to land on your…
Here is an apocryphal story. Three men were desperate for change. A genie appears and decides to grant each a…
If you thought that very few would want a digital camera after acquiring a cell phone with camera, think again.…
The first Pizza Hut formal dine-in outlet opened in Juhu, Mumbai, on July 16, followed by a second one in…
To 18-something Meenakshi Tandan, it doesn?t matter whether the faded pair she dons to college are technically khakis, corduroys, or…
Despite being jacked up by none other than Jack Welch, there is a very slim chance indeed of anyone taking…
Although the ad agency would not admit it, rumour has is that Aamir Khan sat on a toilet seat while…
What do you do if you are an accessory brand targeted at the capricious youth market, but have to ensure…
Tyre makers are following the FMCG route to improve service and increase brand awareness
Mobile Phones have become an ideal platform for integrated market messages relayed through ?advergames?
It lasts for a fleeing few seconds, but suddenly all eyes rivet to the outside, as a Kotak Life billboard…
When Harshavardhan Nawathe became the first crorepati on Kaun Banega Crorepati in 2000, he became an instant hit with the…
Travel planners have all this and more. After enticing customers with exciting discounts on travel and hotel bookings clubbed together,…
Do you have a book in you that no one will publish? Fret not. The Rs 3,000-crore Future Group?s newest…
PepsiCo?s fruit juice brand, Tropicana Premium Gold, will soon be rebranded as Tropicana 100%. Acknowledging that the non-carbonated beverage segment…
Talk of pester power. Marketers say it works. Ask any mother. She?s bound to nod her head in agreement. Take…
