?India is an emerging market in terms of leisure motorbikes. This is the appropriate time to bring in our products,…
If it were possible, the pioneer of low-cost air travel in India would love to run every airline company in…
Darjeeling tea is the scotch whisky of India. There is more sold than produced,? quips Suresh Iyer, managing director of…
Founded as a single company cutting and polishing diamonds for the jewellery trade at Surat, Gujarat, in 1966, the Gitanjali…
The last two years have been quite bad for oilseed crops in India?the domestic output was barely 50% of the…
During a routine market survey of college students?the target group for Bausch and Lomb contact lenses?a team from FCB Ulka,…
Drink Horlicks and be cool!? says Darsheel Safary in the latest campaign for Horlicks. The celebrated child artist of Taare…
Car manufacturers are in a spot. They know they have to roll out a new model every now and then…
Despite the slowdown in the economy, Marriott International Inc is on a major expansion spree in India. The international hospitality…
A category leader in the ?cash to cash? money transfer business, Western Union has released its first mixed media campaign…
One man?s slowdown could be another?s fast forward. That?s the thought conveyed by Deepika Warrier, marketing head of PepsiCo?s Frito-Lay…
There is no way you would have missed it. PepsiCo?s new ?Aamsutra? commercial for its mango drink Slice. It makes…
What do you do when you run short of atta, dal, chawal, milk, eggs or bread? You pick up the…
Guess what is clearing off faster on eBay India than the proverbial fresh baked cakes? Jewellery, pen drives, flash memory…
What does a brand do when the category it so steadfastly represents; its raison d?etre is all but gone and…
Imagine walking into a post office for a Disprin tablet or a bunch of fresh spinach or even a packet…
How many times have you been waylaid at a fuel filing station by a Club Mahindra executive thrusting a personal…
We are Punj Lloyd. Short, direct and succinct. Yet, you can?t possibly expect this to work for a consumer durable.…
