Interview: Puneet Das, president, packaged beverages, India and South Asia, Tata Consumer Products ‘D2C will soon be the key channel for our premium brands’ 3 years agoSeptember 14, 2022
Scott Sports India names Nupur Shikhare as brand ambassador With Shikhare, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change… 3 years agoSeptember 13, 2022
Pepperfry announces the addition of two independent directors to the board of directors The independent directors are Sanjay Baweja, managing director and chief executive officer of OnMobile Global Limited and Malini Parmar, co-founder… 3 years agoSeptember 13, 2022
Bombay Shaving Company ropes in Rannvijay Singha as the face of their trimmer range The main campaign video has been directed and executed by Bandstand Entertainment. 3 years agoSeptember 13, 2022
American Express India names Sanjay Khanna as CEO Khanna heads the country executive team and is responsible for driving growth across the organisation’s consumer and commercial businesses 3 years agoSeptember 13, 2022
Bikayi unveils its new brand identity – BIK With the new identity, BIK aims to enable D2C brands to grow exponentially 3 years agoSeptember 12, 2022
Anika Agarwal joins Orient Electric as chief marketing and customer experience officer In her new role, Agarwal will be responsible for supporting growth and expansion across business units and scaling up the… 3 years agoSeptember 12, 2022
WOW Skin Science ropes in Kartik Aaryan and Rashmika Mandanna as the new face of its hair care range In the past two years, the brand has brought on board celebrities to be part of the brand family and… 3 years agoSeptember 12, 2022
After Hours: Shankar Prasad, Founder and CEO, Plum From Gillette to Raymond and Maruti Suzuki are some of his favourite brands 3 years agoSeptember 12, 2022
IKEA aims to build deeper connect with Indian shoppers Its positioning in the country plays on its global slogan, ‘Let’s Make Your Home Special’, which was introduced in 2021… 3 years agoSeptember 12, 2022
BRAND EXTENSIONS: Spicing up the market Emami Agrotech aims to shake up India’s `80,000-crore spices market with its new range of masalas 3 years agoSeptember 12, 2022
Comviva expects 33% growth in revenue to about Rs 1,600 cr this fiscal Comviva CEO Manoranjan Mohapatra told PTI that the company’s 80 per cent business comes from telecom companies but banking, financial… 3 years agoSeptember 11, 2022
Appliances industry expects up to 35 pc growth in sales during this festive season Companies such as Panasonic, LG, Sony, Samsung, Haier, Godrej Appliances, Voltas, Thomson and BSH Home Appliances expect this festive sale,… 3 years agoSeptember 11, 2022
The constant need for reboot to maintain the originality of campaign ideas Risk-taking may be essential throughout the campaign planning and execution phase 3 years agoSeptember 11, 2022
CEAT bags strategic time out partnership of Road Safety World Series 2022 CEAT claims to have had a long-standing relationship with Indian cricket 3 years agoSeptember 10, 2022
Burger King to invest $400 million in US restaurants The burger chain said on Friday the investment includes USD 250 million to revamp stores and update technology and kitchen… 3 years agoSeptember 10, 2022
Queen Elizabeth II: How brands paid a tribute From Marks & Spencer, to Stella McCartney and Mulberry, among others, here’s how brands reacted 3 years agoSeptember 9, 2022
Number of requests to Alexa in Hindi language have increased by over 52% in the last one year Customers in India interact with the Amazon Alexa voice service millions of times in a day in Hindi and Hinglish… 3 years agoSeptember 9, 2022
