Page 4 of Brand News

IT services major HCL Technologies (HCLTech) has announced the appointment of Amitabh Kant as an Independent Director, effective September 8,…

The three-minute trailer, titled Flipkart Big Billion Days – Kuch Bhi Ho Sakta Hai!, includes appearances by Amitabh Bachchan, choreographer…

How thee engineers carried a mathematical conviction for 11 years until it delivered a billion dollar payoff.

The idea is to invest its ad monies in a way that it reaches the maximum number of people at…

We also have a dedicated platform and community for women entrepreneurs – StrongHer. What drives me is the energy of…

Nanda, co-founder of Rediffusion (1973), and among Indian advertising’s most influential figures, passed away aged 76 on Saturday.

“This year, I’m particularly excited about adopting a few animal shelters as part of my long term commitment to animal…

Gate One will compete with large global consultancies such as KPMG, EY, Deloitte and Accenture. The agency’s specialisation lies in…

The advertisement opens with a tongue-in-cheek exchange between Raina and Kashyap, marked by sarcasm, double entendres, and quick repartee.

Excise duties on alcohol form one of the most significant revenue streams for State governments. In several States, collections from…

But in 2023, a steel tumbler priced at over Rs 9,000 is being flaunted on Instagram reels, carried by celebrities…

Trading standards officers say the fakes pose “significant safety risks” for children, from choking hazards to toxic materials.

It instantly sparked intrigue, commanded attention, and created lasting recall far beyond the 30-second screen time. What made the campaign…

Tone, emotion, timing, and awareness of a situation are sometimes more important in human communication than the actual words used.

The episode marked more than a spat over specifications; it underlined how high the stakes now are in India’s consumer…

To qualify, interested bidders must meet a high financial threshold that shows an average turnover of at least Rs 300…

Shah Rukh Khan appeared in ads for an average of 27 hours a day across channels, making him the most…

Rural India is no longer just a value market. Villages and small towns now account for 42% of sales of…