After Hours with Harsha Solanki, VP, GM – Asia, Infobip A significant part of my work involves spearheading key initiatives in India while closely collaborating with regional leadership teams to… 2 months agoNovember 3, 2025
AI-powered browsing is inevitable but tools such as Atlas have the potential to redefine discoverability Atlas promises to summarise web pages, mimic user clicks, and act as an intelligent research assistant, all without users visiting… 2 months agoNovember 3, 2025
Can Ultimate Kho Kho replicate Pro Kabaddi’s mass-market magic? The numbers from the first two seasons are promising. In its first two seasons, the league logged a cumulative audience… 2 months agoNovember 3, 2025
Netflix explores bid for Warner Bros. Discovery, joins Paramount Skydance in pursuit According to people familiar with the matter, Netflix has hired Moelis & Co., the investment bank that advised Skydance Media… 2 months agoOctober 31, 2025
Festive push fuels 20% surge in outdoor advertising spends Technological and creative innovation has been the hallmark of out-of-home (OOH) advertising these festive months, with brands embracing formats such… 2 months agoOctober 31, 2025
The Lenskart story: After five failures and a Seattle job, Peyush Bansal finally saw it clearly A Delhi school student who couldn’t crack the IIT entrance exam, he left for Canada to study engineering, working part-time… 2 months agoOctober 30, 2025
Varun Beverages enters Alcobev market, signs Carlsberg pact amid Q3 profit rise The company has amended its Memorandum of Association (MoA) to formally include the alcoholic beverages business, marking a strategic shift… 2 months agoOctober 29, 2025
Kirin Holdings, Anicut Capital seize control of Bira 91’s Beer Café amid mounting losses Bira 91, Beer Café, Kirin Holdings, Anicut Capital, B9 Beverages, Ankur Jain, craft beer India, Beer Café takeover, Bira 91… 2 months agoOctober 29, 2025
Blogger’s Park: Digital India’s next billion users are coming from Tier 2 and Tier 3 cities With more than 850 million internet users and over 700 million smartphone subscribers, businesses are rapidly rethinking their digital strategies.… 2 months agoOctober 29, 2025
Meta’s Reels-first pivot turns the feed into a stage for advertising innovation The reason is simple: Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels… 2 months agoOctober 29, 2025
‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is… 2 months agoOctober 27, 2025
Centre to raise print ad rates by 26% after Bihar Polls The last revision came in January 2019, when the ministry approved a 25% increase over the rate card set by… 2 months agoOctober 27, 2025
The stuff of legends: A look back at adman Piyush Pandey’s most celebrated work His passing last Friday saw an outpouring of grief on social media from people and brands he has worked with.… 2 months agoOctober 27, 2025
Manforce’s AI ambassador signals a new era for brand engagement in India While betting on a virtual influencer might require a leap of faith, advertisers are ready to push the boundaries 2 months agoOctober 24, 2025
As festive ad spends rise 15%, Digital frauds surge in tandem While all this looks promising, the digital threats also loom around this time. Brands are hands full to fulfill the… 2 months agoOctober 24, 2025
BrandWagon Chai pe Charcha with Virgio’s Amar Nagaram Premium Story My weekends are my “pause and play” time. I pause to reflect, read, journal, or go for a long drive. 2 months agoOctober 18, 2025
BrandWagon Chai pe Charcha with Label JENN’s Jinita Sheth Premium Story I also love working on home interior designs, it’s something that lets me express my creativity and brings me a… 2 months agoOctober 18, 2025
How India once ‘rejected’ LG because of its name – Lucky Goldstar Among the operational reasons that led to the company’s market entry in India deemed a failure was the name, Lucky… 3 months agoOctober 17, 2025
