Page 36 of Brand News
In an attempt to challenge traditional ideas around masculinity and personal grooming, Joy Personal Care has joined hands with the…
The golden moment is that critical point when a customer is most likely to engage or convert.
The company has named Ankur Sharma as its Group Chief Financial Officer (CFO) and Smrita Singh as the Group Chief…
Vivek Sahni never set out to build a brand. A designer by training, with no formal business education, he stumbled…
Reckitt Benckiser India, the maker of Dettol antiseptic liquid, has approached the Delhi High Court alleging that dermatologist Dr. Manjot…
The latest round was led by Play Ventures Investments, with participation from gaming giant Gameskraft Technologies, Kalaari Capital, WestBridge Capital,…
The initiative, developed using Google Cloud’s Vertex AI Multimodal Live platform, has been rolled out in partnership with MORE Retail…
Marketers will have to deal with how AI will significantly transform experiences by amplifying capabilities to sense and feel, increase…
Nykaa attributed this to aggressive customer acquisition strategies, solid performance at its physical retail outlets, and rising consumer interest in…
“I thrive on crafting strategies, forging impactful partnerships, identifying new business opportunities, and ensuring we stay ahead of industry trends,”…
Retailing at less than a fraction of what gold is sold for, yet has a little bit of gold in…
The dispute arose when Nona Lifestyle accused Zomato of defaulting on payments for uniforms supplied to its delivery partners.
Over the past three years, these brands have seen 37% higher revenue growth, while their equity prices have risen by…
RED Health launches FLASH app, promises medical assistance in under 8 minutes The company states that the app uses artificial…
Now, he’s steering the company into rapid commerce, aiming for a 30-minute-to-two-hour delivery window that’s less about breakneck speed and…
Three days ahead of the IPL, a carnival that brings huge ad monies, the Competition Commission of India raided offices…
The campaign played on the growing fascination with artificial intelligence, advertising features such as micro and nano sensors designed to…
According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to…