From hanbok & hanja to K-fries: Korean flavours have become table stakes for fast food giants McDonald’s, Burger King and Wendy’s Premium Story Just recently, McDonald’s India (West & South) introduced a Korean-inspired menu, serving up burgers and fries with gochujang sauce and… 8 months agoApril 28, 2025
Indian American teams up with expelled Columbia University student to build a $5.3M AI startup to ‘cheat’ The idea for the company was born in controversy. Lee and his co-founder, Neel Shanmugam, created a tool called Interview… 8 months agoApril 24, 2025
Meta’s new AI tool targets age fraud on Instagram From what is understood, the move is part of a broader initiative to create safer, age-appropriate digital spaces for younger… 9 months agoApril 22, 2025
Banker quits Rs 13 lac job, buys land to build a Rs 100 cr brand With a steady job in insurance and banking, and an annual salary of Rs 13.5 lakh, he had every reason… 9 months agoApril 22, 2025
Exotel’s Mohit Jamwal on the future of customer experience Voice-led Agentic AI acts as an intelligent engagement layer. It understands customer intent, fetches relevant data in real time, and… 7 months agoMay 30, 2025
The big idea: Scaling up online skilling Discover how upGrad, co-founded by Ronnie Screwvala and Mayank Kumar, scaled online skilling in India by focusing on employability, quality… 9 months agoApril 21, 2025
Pilgrim forays into B2B, aims to tap into 80,000 salons The salon professional segment has multinational and Indian FMCG giants like L’oreal, Hindustan Unilever, Proctor & Gamble, and Marico. 9 months agoApril 21, 2025
Outdoing the living room: Premium formats are reshaping cinema as a lifestyle offering Premium Story As streaming takes centrestage, cinema chains are looking at new ways to draw audiences. 9 months agoApril 21, 2025
Meet Radhika and Bharat, Indian entrepreneurs putting Sam Altman’s baby to sleep Just like every parent in the world, Sam Altman, CEO of OpenAI, recently admitted he had bought “a lot of… 9 months agoApril 19, 2025
Zippee launches 60-minute delivery service In a statement, it said the inaugural cohort of marketplace partners includes Vaaree, Supertails, Haldiram, Mondelez India, and Clinikally. 9 months agoApril 17, 2025
How Spotify built a billion-dollar brand by crushing music piracy From battling piracy to betting on podcasts, Spotify’s slow-burn strategy finally hits a high note, with India playing a key… 9 months agoApril 16, 2025
JJ Communication’s Manish Jain highlights how influencers are reshaping India’s tech marketing According to a 2024 report by GroupM INCA, India’s influencer marketing industry was valued at Rs 2,344 crore in 2023… 7 months agoMay 27, 2025
What Urbanic isn’t doing is maybe it’s biggest business advantage Premium Story Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient and relevant. 9 months ago
On the spot with Yogesh Saini, Chief Marketing Officer, Civic Studios Premium Story The humour and novelty of the AI Granny encourage engagement. 9 months agoApril 16, 2025
Interview: Sumeet Narang, president, marketing, Bajaj Auto Premium Story Pulsar created the entire sports segment in the two-wheeler industry about 24 years back when we launched the Pulsar 150… 9 months agoApril 16, 2025
Jasprit Bumrah invests in Uppercase, expands role beyond endorsement Founded with a focus on sustainability, Uppercase designs and manufactures travel products using recycled materials. 9 months agoApril 15, 2025
Swiggy’s new app ‘Pyng’ aims to be the urban professional’s AI assistant Currently available in Bengaluru on both Android and iOS, Pyng is designed as a standalone marketplace and leverages conversational AI… 9 months agoApril 15, 2025
Why Virat Kohli dropped Rs 300 cr Puma deal to step into a boardroom chair This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at… 9 months agoApril 15, 2025
