86% Indians say that brand’s inclusion influences their purchasing decisions, reveals Kantar report Google is the most inclusive brand in India. 1 year ago
450-plus brands expected to launch new products during Amazon’s Prime Day Prime Day is Amazon’s annual deal event held exclusively for Prime members 1 year ago
Chai pe Charcha with BrandWagon Premium Story I love meditating and reading non-fiction. Books on marketing & startups mostly. Also, if I get the time, I like… 1 year ago
Chai pe Charcha with BrandWagon Premium Story When I’m not working, I immerse myself in reading about the leisure industry and its global trends. 1 year ago
Chai pe Charcha with BrandWagon Premium Story When I’m not working, I love to unwind in a few different ways. Sometimes I curl up with a good… 1 year ago
From creators to catalysts: The evolution of creative agencies While the race to produce creative content continues, the focus has shifted. Now, the goal is to stand out amid… 1 year ago
The Sleep company touches Rs 500 crore ARR mark, aims to achieve profitability by FY25 The company, which claim to open its first store in Bengaluru in June 2022, has 100 COCO (company-owned, company-operated) stores. 1 year ago
Hilton partners with SLH to roll out nearly 400 boutique properties Reportedly, the partnership will offer exclusive benefits to Hilton Honor members 1 year ago
Tata Trusts launches its new film featuring Sanjeev Kapoor, aims to promote breast cancer screening for women Reportedly, Tata Trusts unveiled a campaign, ‘Gaanth Pe Dhyan’ (‘Focus on the Lump’), which draws inspiration from the care that… 1 year ago
Chupps appoints Khairav Duggal as its CEO Reportedly, Duggal has been a professional in the e-commerce domain, contributing to the online shopping in India. His tenure at… 1 year ago
Marico joins hands with Kaya, aims to scale up play in personal care Reportedly, Kaya offers a portfolio of products, ranging from daily essentials to solutions for acne, brightening, sun care, anti-ageing and… 1 year ago
Smytten Pulse’s Swagat Sarangi on launching Brand Track to enhance marketing strategies with next-gen tools At the top of the funnel, we have the Pulse platform. Pulse is powered by the intent data of our… 1 year ago
CMF by Nothing onboards Rashmika Mandana as its brand ambassador, unveils design of CMF Phone 1 Reportedly, CMF also unveiled the design of the CMF Phone 1, a smartphone that claims to redefine personalisation and functionality. 1 year ago
Sleepfresh launches its new ad campaign featuring Vidya Balan From what it is understood, the brand’s latest campaign looks forward to focusing on the sleeping. 1 year ago
eBikeGo onboards Tilak Varma as brand ambassador From what it is understood, the collaboration will feature Tilak in various eBikeGo campaigns. 1 year ago
Veet launches #BetterWayToWax campaign featuring Triptii Dimri #TheBetterWayToWax is a 360-degree marketing campaign across digital and television 1 year ago
PUMA joins hands with Riyan Parag and Nitish Kumar Reddy Reportedly, this move showcases the brand’s objective to take care young talent and solidifying its connect with youth culture in… 1 year ago
Vedix collaborates with Shoppers Stop to unveil an exclusive shop-in-shop store Reportedly, this partnership brings premium customised Ayurveda beauty experience products to Shoppers Stop customers 1 year ago
