Page 3 of Brand News
Beyond extravagant promises, public discontent has emerged on issues like poor infrastructure, inconsistent teaching quality, and lack of clarity around…
For media buyers, the attraction is simple. Landing-page spikes often distort audience engagement, misrepresenting true viewership. By removing this artificial…
Founded in 1983, Jimmy John’s operates more than 2,600 sandwich and wrap restaurants across the United States, Canada, South Korea,…
With enhanced cost and time efficiencies, the latest Mahabharat series opens up new possibilities in the entertainment business
At Rentomojo, we’re building something fundamentally disruptive—the idea that ownership isn’t always freedom. We’re reimagining how urban India lives, making…
With the first breath of winter, brands are scurrying to repackage chyawanprash from a herbal tonic to a healthcare supplement
For Rs 353 crore, Orkla acquired MTR Foods in February 2007. At that time, the latter was a regional brand…
B9 Beverages’ key shareholders and lenders include Japan’s Kirin Holdings, Anicut Capital, and Peak XV. The company has identified “various…
Naturally, the news has sent shockwaves across the industry. After all, this is an agency that redefined advertising in the…
“RCSPL has been a valuable and strategic asset for USL. However, it’s non-core to our alcobev business,” he said.
The company’s chief executive, Chris Turner, said while Pizza Hut continues to perform well in several international markets, its overall…
There is also a kind of generational shift: when a brand starts to feel like it belongs to an older…
As per the TAM AdEx Half-Yearly Celebrity Endorsement Report for January-June 2025, “King” Khan appeared on television for an average…
According to industry executives, endorsement fees for captain Harmanpreet Kaur and vice-captain Smriti Mandhana could rise by 30–50%, riding on…
Under the terms of the agreement, Boyu, whose founders include the grandson of former Chinese President Jiang Zemin, will own…
A separate order from the regulator’s Lunawada office imposed an additional Rs 5 lakh penalty on similar grounds. Both orders…
Flipkart’s quick delivery arm, Minutes, is offering zero platform fee, no additional charges, and free delivery starting at Rs 99.
A significant part of my work involves spearheading key initiatives in India while closely collaborating with regional leadership teams to…