Baahubali 2: The Conclusion box office collections: Prabhas starrer re-writes history, earns Rs 400 crore in opening weekend; eyes Rs 1,000 crore

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Baahubali 2: The Conclusion collection in opening weekend: The sequel to the super hit Baahubali: The Beginning, has hit the jackpot, and how! Trade estimates are stating that the movie has raked in about Rs 400 crore (including pre-bookings) since its release on Friday, a record feat in the history of Indian cinema. The first-day shows in Telugu-speaking states itself earned over Rs 60 crore due to increase in number of shows. (Bollywood Hungama)

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Baahubali 2: The Conclusion collection in opening weekend: The producers are looking at other options including merchandising and gaming to create a new marketing model in the industry with the brand Baahubali. Arka Mediaworks, founded by Prasad Devineni and Shobu Yarlagadda, a leading TV and film production house based out of Hyderabad and director SS Rajamouli, had earlier announced a partnership with leading character entertainment company Graphic India to create original comic books, novels, animation and video games of the movie. (Bollywood Hungama)

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Baahubali 2: The Conclusion collection in opening weekend: "Baahubali 2 is definitely taking the Indian film industry by a surprise. We have witnessed unprecedented advance ticket bookings on BookMyShow as fans bought as many as 12 tickets a second," said Ashish Saksena, COO-Cinemas, BookMyShow. "This is an epic which would enter into comics, animation and gaming to capture a larger audience of various ages," says Shobu Yarlagadda, CEO of Arka Mediaworks. (Bollywood Hungama)

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Baahubali 2: The Conclusion collection in opening weekend: “Extending the world of Baahubali beyond movies allows us to reach a larger audience and that is really exciting for me,” SS Rajamouli said. (Bollywood Hungama)

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Baahubali 2: The Conclusion collection in opening weekend: The movie has also made a spectacular start at the US box office, raking in as much as a whopping $10.1 million (Rs 64,89,25,000) in United States in its opening weekend. Vin Diesel's The Fate of the Furious earned approximately $19 million, Salma Hayek's Latin superhit earned $12 million. (Bollywood Hungama)