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Shahid Kapoor starrer Udta Punjab box office collections have risen as high as Rs 21.30 cr overall by day 2 after collecting Rs 11.25 cr (Saturday), but the sum is nothing sensational. This clearly indicates that controversy does not always sell. So, the row about Punjab state's drug problem, Censor Board's desire to effect numerous cuts, Bollywood outrage over freedom of expression being restricted and rampant piracy have not been able to ensure standout crowds at theatres.
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Udta Punjab box office collections: The trend was already clear from the Udta Punjab opening day box office collections when it managed to bag Rs 10.05 cr. According to Bollywood Hungama, the gross collections of Udta Punjab are 29.58 as of 18th June.
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And what of the future for Udta Punjab? Perhaps a third week? Of course not! Salman Khan starrer Sultan release date is July 6 and nothing before it has a chance at the box office. In fact, Sultan box office collections prediction is one of the hottest topics within the industry and outside it too and debate is raging whether it can set a new opening day collections record. Udta Punjab by then would of course have become only a fading memory.(Bollywood Hungama)
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Udta Punjab box office collections: That there are no strong rivals in theatres will in any case be working to Udta Punjab benefit. Housefull 3 is not expected to dent the Shahid Kapoor starrer's earnings.
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Having said that, don’t expect Udta Punjab to corner glory and cruise into the Rs 100 cr club. Far from it, in fact. The movie’s earnings are not expected to do anything spectacular like that, but the filmmakers will surely welcome every booster shot they get – and there have been quite a few, including Censor Board outrage, political backlash, and before that Alia Bhatt. (Bollywood Hungama)