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Amazon.com Inc. and Facebook Inc. have joined a bidding war for rights to stream Indian Premier League cricket matches, seeking to tap into the nation’s growing online audience, people familiar with the matter said.
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1.This year IPL has recorded a 41% increase in viewership compared to the previous edition. (AP)
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2. For the opening ceremony held at Eden Gardens in Kolkata movie stars such as Anuskha Sharma and Hrithik Roshan performed live. According industry estimates, while Sharma charged Rs 90 lakh to 1 crore for performance, Roshan took home Rs 2-2.5 crore as fee. (AP)
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3. The match between Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB) garnered maximum viewership. While the first half of the match clocked a TVR of 3.65 and reached 2.95 crore viewers, the second half of the match recorded a TVR of 4.86 and was watched by 3.04 crore viewers. (PTI)
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4. MSM replicated Star India's strategy and launched new sports channel Sony Kix which broadcast the games in Tamil and Telugu feeds.
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5. The first half of the opening match of IPL between Kolkata Knight Riders (KKR) and Mumbai Indians (MI) aired on Sony Six recorded a TVR of 0.97 and reached 0.87 crore viewers. The second half of the match recorded a TVR of 1.19 and was watched by 0.86 crore viewers. (AP)
