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Superstar Hrithik Roshan starrer Kaabil will not depend just on box office collections to make its mark in the industry. It has, according to reports, got an early booster shot to pad up its earnings in a major way. The superstar indeed needs all the help he can get as he has not disturbed the B.O. in a long while. (Image Source: Bollywood Hungama)
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Bollywood Hungama sources have indicated that Star India has acquired the satellite rights of the Hrithik Roshan starrer Kaabil for a whopping Rs 45 crore, even before the completion of the film's shoot. In fact, the latest update on this Sanjay Gupta directorial was that the filmmakers had signed Yami Gautam as the leading lady opposite Hrithik Roshan. (Image Source: Bollywood Hungama)
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This also shows that gone are the days (read 'era') when the filmmakers relied solely on the box office collections in order to calculate their profits. In the present era, even the sky is not a limit when it comes to a selling a 'quality' film with a hot star cast. (Image Source: Bollywood Hungama)
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Be it in film branding, selling satellite rights, music rights… the filmmakers keep themselves busy to ensure they laugh all the way to their respective banks. (Image Source: Bollywood Hungama)
