Vdopia has announced the Asia-Pacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called ‘Chocolate’, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.
“Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner” says Saurabh Bhatia, CEO, Vdopia. “With Chocolate, we’re providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.”
The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are VAST compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a highly transparent, scalable and measurable advertising experience for brands and their agencies.
Chocolate also allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user’s web-browsing experience. This keeps users on the page without annoying distractions and increases video reach and measurability. Chocolate takes advantage of Vdopia’s proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.
