Telecom operators have increasingly adopted the strategy of bundling OTT subscription services with their mobile recharge plans. This strategic move aims to enhance customer retention, attract new subscribers, and position themselves as comprehensive entertainment providers.
While all the leading telecom companies are doing this presently, Jio and Airtel are leading with attractive bundled options. Jio in particular has a recharge plan that offers 84 days of Amazon Prime video subscription. Priced at Rs 1029, this recharge plan offers range of benefits to subscribers. However, the highlight of this plan is an 84-day subscription to Prime Video, offering subscribers access to a vast library of movies, TV shows, and original content.
Jio’s Rs. 1029 recharge plan offers a comprehensive package designed to cater to the needs of heavy data users. With a generous validity of 84 days, this plan ensures uninterrupted service for over two and a half months. Subscribers enjoy a daily data benefit of 2GB, perfect for streaming, browsing, and downloading content without worrying about data limits. To complement the data benefits, the plan also includes unlimited voice calls, allowing users to connect freely with friends and family across the country. For essential communication, 100 SMS per day are provided. The icing on the cake is the inclusion of an 84-day Prime Video subscription, granting access to a vast library of movies, TV shows, and original content.
A separate Jio Rs 1299 plan offers an all-in-one entertainment and connectivity package. With 84 days of validity, unlimited calls, and 100 SMS per day, it caters to basic communication needs. The plan provides a substantial 168GB of high-speed data. A highlight of this plan is the inclusion of a Netflix Mobile subscription, granting access to a vast library of movies and TV shows. To complement the entertainment offerings, JioTV, JioCinema, and JioCloud are also bundled.
The telecom industry has witnessed a growing trend of bundling OTT subscriptions with recharge plans, and Jio’s latest offering is a testament to this strategy. As the competition intensifies, such value-added services are becoming essential to attract and retain customers.