Amid growth in creators across segments like gaming, videos, graphics, and their demand for high-performance compute, Nvidia along with its partners is tapping India’s creators economy — YouTubers, gamers etc — with its advanced graphic processing unit (GPU) architecture.
This means along with demand for high-end GPUs among enterprises and startups to leverage artificial intelligence (AI) and run generative AI models, Nvidia is also tapping individual creators, gamers, photographers, and companies, who are looking for improved productivity compared to general compute architecture.
For this, Nvidia is offering its GeForce RTX 40 Series GPUs, and providing validated Studio PCs through its system builder partners to the creators. The same can improve speed of creator apps such as Adobe Premiere Pro, Capcut, DaVinci Resolve, among others, by two to four times compared to systems of other brands as well as prior-generation GPUs and CPUs, the company said.
“There is an opportunity for India to be the capital of intelligence. The country has the skill sets and talent who understands how to work with a computer,” Vishal Dhupar, managing director of Nvidia, South Asia, said in a media interaction on Wednesday.
According to Dhupar, Nvidia is ensuring that the right tools are available in India to help build its own intellectual properties (IPs) and become a sovereign state.
When asked on how Nvidia is ensuring right pricing with improved performance for its GPUs, Dhupar said, “Creators and developers can improve the performance of their tools sometime by upto 100%. This means that by (leveraging our GPUs), they can reduce the cost of computing tools by that much within that time period. The performance will improve by two to four times”.
Nvidia has collaborated with system builders such as Ant PC, XRIG, theMVP, Vishal Peripherals, Hitech Computers, and Elitehub, to provide a complete PC (personal computer) suite to the creators, leveraging its GPUs including the GeForce RTX 40 Series.
“With AI and the creator economy booming, more and more workstations for content creation, AI and related research are needed. Systems integrators understand the specific workflow before custom building as per the unique need of an individual or organisation,” said Shazaib Khan, founder of theMVP.
Compared to the high-end GPU Nvidia H100, which is in demand for high-performance compute and can cost upto Rs 80 lakh with the complete PC suite including the motherboard etc, a PC with GeForce RTX 4090 GPU can cost around Rs 4-8 lakh, depending on the requirement, according to estimates from system integrators.
“Currently, most of the startups, freelance developers, etc, in the country are using RTX 4090 GPUs, which comes at a one-tenth cost of the high-end GPUs of Nvidia such as H100,” said Aditya Prasad, founder of XRIG.
According to Prasad, currently there is a demand for H100 GPUs in India but it is mostly from the government departments and education institutions such as IITs.
With regard to the turnaround time on supply of Nvidia H100 GPUs, system integrators said the same has now come down to 1.5 months from a year earlier. However, the RTX 4090 GPUs are readily available.
In India, the government has earmarked Rs 5,000 crore to create AI compute infrastructure in the country. It will soon float the tenders for procuring GPUs.
Dhupar said, “we have a choice, we can depend upon the world outside us to do it or we can build it ourselves. What we propose is to make it sovereign, help build the infrastructure, help build the AI factories. We need to bring the tools and the technology that is required to produce intelligence here and anything that is surplus, export out from here”.
Nvidia currently dominates the GPU market with about 80% share.
