Indian Government has officially brought the Digital Personal Data Protection (DPDP) rules into effect. These new rules aim to make digital platforms more responsible and give users better control over their personal information. It also mentions how companies collect data to how they store and delete it, the DPDP framework brings big changes to everyday digital life.
Stronger Safety Measures for Data
Under the new rules, every digital organisation that handles personal data of individuals must follow strong security practices.
These practices includes:
Using tools like encryption and masking so your data cannot be misused.
Allowing only trained and authorised employees to access sensitive information.
Keeping track of who accesses the data and when, using proper system logs.
Monitoring their systems regularly to catch any unusual activity or risk early.
These steps are designed to reduce the chances of data leaks and increase user trust.
Steps to Follow During a Data Breach
If an organisation faces a data breach, the DPDP rules require it to act quickly and responsibly. During a breach companies must:
Inform affected users as soon as possible.
Clearly explain what type of data may have been exposed.
Mention the possible risks and tell users what they should do to protect themselves.
Report the incident to the authorities within a strict time limit.
The idea in DPDP is to make sure users are not left unaware and have enough time to take any protective action.
Extra Protection for Children’s Information
The new rules under DPDP pay special attention to minors who use digital platforms and technologies. For instance if a child is under 18, companies cannot use their data without getting verified consent from a parent or guardian.
Organisations also need to ensure the consent shown on digital platforms is genuine through a reliable verification method. This prevents children’s data from being misused or accessed without proper permission.
Rules on Data Storage and Deletion
Online companies are no longer allowed to keep personal information of individuals forever. They must delete their data once its purpose is fulfilled according to the new rule changes.
Moreover before removing the data, they should inform individuals and not unless individuals are still using the service. This ensures users stay aware of how long their information is stored and why.
What These Rules Mean for Everyday Users
The new DPDP rules bring more transparency and accountability into the digital world. For users, this means:
More clarity about how their data is used
More rights over accessing, correcting, or deleting their information
More safety in case of data breaches
For companies, it means stricter guidelines and more responsibility.
