Apple is taking the browser wars a notch up, this time focusing on user privacy and security. The tech giant has launched a new campaign promoting Safari’s robust features in this area, taking a clear jab at competitors who prioritise user data collection for advertising purposes.
The campaign, titled “Privacy. That’s iPhone” emphasises how Safari empowers users to control their online experience. It highlights features like Intelligent Tracking Prevention (ITP), which blocks websites from following users across the web, and sandboxing technology that isolates browsing data for enhanced security.
What is in the Apple ad?
The ad shows website trackers as creepy, camera-wielding birds and bats. These creatures symbolise the constant monitoring and data collection users experience while browsing the web with other browsers. An iPhone user opens Safari, represented as a shield or safe haven. This action causes all the intrusive cameras to explode, signifying the protection Safari offers against tracking.
Apple’s move comes amid ongoing scrutiny of data collection practices by major tech companies. Users are increasingly seeking alternatives that offer greater control over their online privacy. Apple’s latest ad campaign aims to promote Safari’s built-in as a strong contender in this arena.
Safari is known for its stringent privacy protections that claims to protect users from pervasive tracking methods across the internet. It uses Intelligent Tracking Prevention (ITP) to block domain that collect tracking data, thwarting attempts by advertisers to monitor user activity across multiple websites.
In addition to concealing IP addresses from trackers, Safari ensures that location information is shared only with explicit user consent and may come with optional time constraints. This approach prevents users from being identified and tracked across the web based on their browsing habits.
To combat fingerprinting, Safari limits the data shared with trackers, making devices appear more uniform and reducing the ability to single out individual users. Safari’s Private Browsing mode further enhances user privacy by offering alternative search engine options, stripping tracking parameters from URLs, and employing content blockers to prevent network requests from known trackers.
