Beats by Dr. Dre or simply, Beats, the premium audio brand owned by Apple today launched a new Festive Special Edition of the entry-level Solo Buds wireless earbuds in India. The new two-toned colour that’s coming just in time for the festive season celebrates India’s rich and vibrant traditions, per a release sent out to the media.
The Beats Solo Buds Festive Special Edition earbuds launch is part of a limited-time Diwali offer rolled out by Apple wherein you can basically get them for free when you buy an iPhone 15 or iPhone 15 Plus at Apple Store online or Apple offline stores in New Delhi (Saket) and Mumbai (BKC).
Beats Solo Buds Festive Special Edition—Unique festive design
The Beats Solo Buds Festive Special Edition earbuds are designed with a unique two-toned bright and burnt orange colour scheme which is accented with purple. The limited-edition model is said to be inspired by the diya lamps and intricate rangoli patterns commonly seen during Indian festivities.
The elaborate design and custom packaging were created in collaboration with Delhi-based designer Aaquib Wani. Wani incorporated traditional motifs to reflect themes of abundance, beauty, and spirituality, making the new Solo Buds a perfect homage to the festive spirit of Diwali.
“It was an exciting challenge to create a design that not only reflects the festive spirit of Diwali but also resonates with Beats’ identity,” said Wani. “Through the use of traditional motifs, vibrant colours, and intricate details, we aimed to evoke a sense of celebration, beauty, and cultural richness, while maintaining the sleek, modern aesthetic that defines Beats.”
The Beats Solo Buds are also offered in Matte Black, Storm Gray, Arctic Purple, and Transparent Red. They come with the promise of top-tier audio and up to 18 hours of battery life meticulously put together inside a compact and light-weight casing.
Beats Solo Buds Festive Special Edition—Price
The Festive Special Edition of the Beats Solo Buds is priced at Rs 6,900, same as the other variants.
Beats Solo Buds Festive Special Edition—Availability
The Beats Solo Buds Festive Special Edition earbuds are available for free when you purchase an iPhone 15 or iPhone 15 Plus at Apple.com/in or Apple Store locations in BKC, Mumbai, and Saket, Delhi, until October 4. Afterward, they can be purchased from authorised resellers, including Croma, Reliance, and Flipkart.