Apple is gearing up for its biggest product launch of the year, and the spotlight obviously has been on iPhone 17 series. However, just before the mega event, Apple has announced the launch of new earbuds, not AirPods!!. A short video was released by the Cupertino-based tech giant on YouTube, which said that the earpods will not be the usual AirPods but a different product from the Beats brand.
Although Apple has kept much details of the product hidden from everyone, yet it’s very clear for anyone seeing the video that Apple is strategically pairing fitness centric device with audio improvements. The product Apple is launching is the Powerbeats Fit which is a fitness-centric audio device.
Apple Powerbeats Fit: Design Launch Timeline and Design Hints
The Powerbeats Fit is scheduled to arrive in fall 2025. Although Apple has not disclosed any details about its features or design changes. The new earbuds are expected to follow the Beats Fit Pro, which first launched in 2021. That model featured a secure in-ear design with hooks for stability.
Apple Powerbeats Fit: Audio features
These new earbuds will be shipped with Active Noise Cancellation, Transparency mode, and Adaptive EQ. Apple’s upcoming model is expected to retain the workout-friendly focus, while the company has yet to clarify whether it will be a design refresh or a complete hardware upgrade.
Apple Powerbeats Fit: Driver and Chipset
If Apple incorporates the H2 audio chip, already present in AirPods Pro, users could expect noticeable gains in sound performance, microphone quality, and possibly battery efficiency, and it could serve not only as workout-friendly earbuds but also as tools for health-conscious users seeking more integration with Apple’s ecosystem.
Apple Airpods Vs Powerbeats Fit
Apple has balanced two parallel earbud lines for years: its in-house AirPods, which dominate the mainstream consumer market, and the Beats brand, acquired for $3 billion in 2014. While AirPods attract everyday users, Beats has remained popular among fitness and sports enthusiasts who prefer a secure fit and audio tuned for active use. The Powerbeats Fit seems to support this positioning.
Apple’s Health and Fitness Push
Apple has already experimented with health-oriented features in its audio lineup. Earlier in 2025, the company released the Powerbeats Pro 2, which included heart rate monitoring, the H2 chip, and a slimmer build. That release hinted at Apple’s ambition to merge fitness tracking with personal audio products.
