Malek Salah, an experienced e-commerce executive, is the driving force behind Hibox, a million-dollar mystery box service provider. With over seven years in the industry, Salah has a proven track record of operational excellence and business growth. He spent five years at Jumia Egypt, overseeing logistics, supply chain management, and customer service, where his process improvements significantly boosted revenue. As an Executive Sales Manager at Amazon for the past two years, Salah has optimized fulfillment operations, ensuring timely processing and shipping of customer orders.
In recent years, an intriguing trend has emerged in the e-commerce world – the popularity of mystery box platforms. Among them, Hibox, hailing from Vietnam, has swiftly captured the attention of Indian consumers with its innovative approach. Offering curated mystery boxes filled with surprises ranging from electronics to fashion accessories, Hibox has introduced a fresh twist to online shopping. It is reselling model, allowing customers not just to unbox their purchases but also to resell their finds.
The appeal of it lies in the element of surprise, backed by science. Research shows that unexpected pleasant surprises trigger a release of dopamine in the brain, driving positive emotions and motivation. This dopamine rush adds to the excitement of unboxing, creating a sense of adventure with each new box.
The trend of unboxing videos on platforms like YouTube and Instagram has further propelled Hibox into the spotlight. These videos, featuring the contents of Hibox packages, attract millions of viewers and boost the brand’s visibility. Collaborations with popular influencers such as Tejasswi Prakash, Rhea Chakraborty, Elvish Yadav, Sourav Joshi, Bharti Singh, Crazy XYZ, Fukra Insaan, and others have played a significant role in this trend, reaching diverse audiences and generating interest in Hibox offerings.
Recently, Hibox was honored with the Best Mystery Box Platform of 2024 award at the Indian Iconic Brands and Leaders Ceremony in Delhi. The event, attended by Chief Guest Ameesha Patel, recognized Hibox’s commitment to delivering exceptional mystery box experiences. “This recognition is a testament to our team’s dedication,” Salah remarked. Under his leadership, Hibox continues to innovate and excel in customer satisfaction, cementing its place as a leader in the industry.