German luxury carmaker Mercedes-Benz India has announced an organisational change in its Sales and Marketing function.
The company has appointed Amrit Baid as the new Head of Marketing and Customer Journey from February 1, 2024. He is currently associated with Region Overseas Marketing team of Mercedes-Benz Malaysia, in Kuala Lumpur.
Baid succeeds Pradeep Srinivas who will now move to Mercedes-Benz Headquarters, taking up a global role as Manager Digital Marketing Solutions & Data Analytics at Mercedes-Benz Digital unit.
Pradeep Srinivas began his Mercedes-Benz career in 2011, responsible for the Marketing function. During his tenure, he successfully rolled out online sales initiative which became the foundation for several new online sales approaches. He was instrumental in driving various innovative product launches in India along with impactful marketing campaigns and establishing the data and analytics team in India.
Baid began his journey with Mercedes-Benz India in 2013 under the aegis of the CAReer program. He is said to have executed several successful brand campaigns, supported the launch of multiple products, as well as rolled out several digital products and innovations during his stint in India. In 2021, Amrit joined Region Overseas Marketing team in Malaysia, responsible for Digital Customer Experience. He was instrumental in significantly improving the customer experience by integrating and optimising several digital touchpoints. He also played a vital role in supporting various marketing teams across regions Overseas auditing the customer journey and improving their efficiencies. He was also closely involved in supporting marketing teams across several countries that are implementing the new ‘Direct to Customer’ business model.
