Ice cream gets cooler: Why Indians are paying more for less sugar and better ingredients
India's ice cream market is undergoing a transformation, with a focus on healthier options and premiumization. Brands are innovating with low-calorie, vegan, and zero-sugar formats to cater to the growing demand for "healthy indulgence." The market is projected to reach Rs 50,000 crore by 2028, with a surge in demand for better-for-you options.