Brand Wagon
How brands leveraged Tokyo Olympics as a platform to connect with consumers
Most brands ran campaigns with multiple Olympic athletes this year
RuPay launches new campaign to promote contactless payments
#FollowPaymentDistancing is running on social media platforms and digital channels
Ageas Federal Life Insurance launches new campaign featuring Sachin Tendulkar
#BasEkCall will run primarily on digital media
Limca launches special edition of Limca Book of Records
This edition features over 4,000 records
FCB Group India acquires equity stake in digital marketing agency Kinnect
Kinnect will continue to operate under the management of its current leadership
India Gaming Summit 2021 Day 3 Highlights: India Gaming Summit 2021: ‘Need to empower a technical committee to define set standards on gaming’
The second edition of the India Gaming Summit is a three day virtual event between 11-13 August, designed to bring together stakeholders in the online gaming sector to discuss topics such as the conce
Take 5: Simran Hoon, CEO, The Q
No Rules Rules is one of her favourite books
Blogger’s Park: Keeping up with the times
How traditional broadcasters are evolving as digital becomes prominent
Interview: Gurumukh Uttamchandani, Executive Director, Syska
‘Share of smart bulbs is less than 1% of LED bulbs’
Voot ropes in eight sponsors for Bigg Boss OTT
The show now has Vimal Elaichi as the presenting sponsor
Dentsu Group expects high single digit growth for FY21
For H1, 2021, the group’s revenue less the cost of sales increased by 5.6%
Myntra launches brand campaign featuring Hrithik Roshan and Kiara Advani
The campaign communicates to the audience that Myntra is 'India’s Fashion Expert'
Why Indian online gaming industry needs a GST guideline
As per the latest EY-AIGF report, the online gaming industry requires regulatory certainty on valuation aspects which will help in catalysing investments and resultantly, economic contribution to the
Dangal Games forays into casual gaming with launch of unified gaming app
The new app will feature over 50 casual games
ShowBox undergoes rebranding exercise
The channel has also introduced a mascot called Showman
VerSe Innovation raises over USD 450 million funding from Siguler Guff, others
The series I funding also saw existing investors - Sofina Group, Qatar Investment Authority and BCap - also participating north of their pro-rata in this round, a statement said.
Colors Bangla announces new content line-up
The channel has planned 360-degree marketing and communication campaign for the new line-up
India Gaming Summit 2021 Day 2 Highlights: ‘The area where the next disruption is likely to come across is cloud gaming’
Day three will see speakers shed light on ‘Creating the right standard and regulation’ with names such as Avishkar Singhvi, advocate, Supreme Court; Dibyojyoti Mainak, SVP - Legal and Policy, MPL;
Work That Speaks | Ad Reviews | 4 To 11 August 2021
Brands that cut through: Royal Enfield, Malabar Gold & Diamond, Saridon, Borosil, WhatsApp, Asian Paints, Castrol Activ, PhonePe, Myntra, KajariaPly
Viacom18 appoints Viraj Raje as the head of programming for Colors Marathi
With over 25 years of experience in the industry, Raje has led creative teams across Marathi television and films
m/SIX bags integrated media duties for Nilon’s
m/SIX will drive Nilon’s brand experience with its data intelligence and consumer-centric approach
Eurosport India acquires broadcast rights for Tokyo 2020 Summer Paralympic Games
The Paralympic Games is set to take place between August 24 and September 5
Tonic Worldwide wins digital creative mandate for Aashirvaad
The account will be handled out of the Mumbai and Bengaluru offices of the agency
Infectious Advertising onboards Vinu V Krishna as creative head
Prior to joining Infectious Advertising, Krishna was the creative director at Nicheminds, Bengaluru.
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Top News
- Parliament is “temple of country’s democracy” to debate & decide issues of people’s well-being: President Kovind in address to the nation on eve of Independence Day
- 2021 Mahindra XUV700 India Launch: Safari challenger priced at Rs 11.99 lakh
- Corona LIVE: Karnataka to open schools for classes 9-12 in districts with under 2% positivity rate; Maharashtra reports 5,787 new cases
- Stage set for 75th Independence Day celebrations at the Red Fort
- EXCLUSIVE: Shift to hybrid model a strategic business opportunity for every organisation, says Microsoft
- Afghanistan Crisis Live: Taliban clearly trying to get Kabul isolated, says Pentagon spokesman; More US Marines arrive in Afghan capital
- Challenges for Theatre Commands
- UP Election 2022: Retired IPS officer Amitabh Thakur announces to fight poll against CM Yogi Adityanath
- Xiaomi prematurely confirms the Redmi 10, and it looks very promising
- 5 things to remember while investing in mutual funds when markets are high
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