Brand Wagon

Balanced marketing strategy key to long term growth: Nielsen

As per the report, effective marketing needs more than mid and lower funnel activations even in a pandemic
Marketers have always been pressured to deliver measurable ROI for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future

Havas Media Group India announces key elevations for senior management

Roopali Sharma, Harbir Singh, Chandradeep Kumarm, Manish Sharma, Saurabh Jain and Rohan Chincholi have been promoted with immediate effect

Havas will continue to invest in people as it reaffirms its focus on Mx operating system.

TCM Sports Management appoints Sudip Roy as EVP – New Business

Roy comes with an experience of over two decades in sales and marketing roles, with specific emphasis towards strategic planning, business development, advertising sales and customer relationship ma

TCM holds exclusive ground rights across various cricket stadia in India and globally.

Shyam Steel India becomes the official partner of ICC World Test Championship Final

As per the partnership deal, the brand’s logo will also be displayed in the backdrop for flash interviews and post-match presentations and in the ICC website and mobile app.

Shyam Steel India has also planned a series of activations across digital platforms to grow stakeholder engagement and brand recall.

L&K Saatchi & Saatchi gets Kanishka Vashisht as executive creative director

Vashisht joins the agency from Lowe Lintas Delhi where he was group creative director

He will report to Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi

Ad revenue in India forecast to rebound over 2020-25 with a CAGR of 13%: Report

Digital advertising is expected to benefit from India’s expanding digital economy across online gaming, edtech, food and delivery platforms

According to the report, net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3% year-on-year in 2020

Losing fizz

Non-carbonated drinks see increased uptake this season, as against carbonated ones

Fruit-based non-carbonated alternatives have gained traction lately, and are growing at 15-20% per annum.

Shopping in full ‘stream’

E-commerce platforms are streaming videos within their apps to push products and boost sales

Brand partnerships could give an impetus to the otherwise small fraction of ad revenue earned by e-commerce platforms in India.

Why businesses need to prioritise consumer engagement to drive revenue

Customer engagement strategies seek to involve customers in the evolution and growth of the brand to the extent that they become brand advocates

The present-day customers want to be in control of what they engage with or what services they would like to invest their time and money in

From automation to gamification, why mobile advertising is here for a dynamic future

Interestingly, mobile ad spends globally is estimated to have overtaken desktop adspends for the first time as late as in 2018

Media company dentsu’s 2021 forecast on Global Ad Spend predicted major growth for mobile ad spending across the world with the Indian market estimated to have almost doubled its mobile ad spend between 2019 and 2020

Brands rethinking ad strategies

The remaining 31 IPL matches will now be held in September and October, coinciding with Navratri festivities this year

The league, even though split into two parts this year, is still expected to draw advertiser interest

How meta-tagging and machine learning are helping shape the video industry

Meta-tagging not only assists in improving the use of data and compensating for inconsistencies caused by human error but also supports and empowers brands to fully explore their potential in data-led

Adopting new strategies to reach out to the audience through video content has been at the top of every content creator's priority list in recent years.

OTC product advertisements rose 200% on radio 2021: TAM AdEx

SBS Biotech emerged as the top advertiser on television, print and radio

Enkor D emerged as the top new brand on radio.

Are India’s online gaming infrastructure and regulations adequate

An inherent challenge is lack of uniformity in the legal position across states, since each state has the power to make its own betting and gambling laws

Gaming laws of most states are adapted from the Public Gambling Act, 1867, a pre-independence central law.

Taproot Dentsu awarded the creative mandate for Lenovo’s upcoming campaign

The project was won following a multi-agency pitch

The campaign will focus on Lenovo’s smart and innovative offerings

Balbir Singh Dhillon, head of Audi India

‘Sales volumes from smaller cities increasing steadily’

While digitalisation remains an important element, given the circumstances, it is a long-drawn journey, as car buying in the luxury segment works slightly differently

Blogger’s Park: Only the fastest will survive

Brands that don’t adapt to market shifts will become irrelevant

The pandemic has turned consumer behaviour on its head, and the adoption curve for newer, better and relevant products is through the roof

After Hours: Neeraj Akhoury, CEO, India, LafargeHolcim

From Josef Seibel to Mysore Sandal are some of his favourite brands

Catching up with some books is a must for me during weekends, says Akhoury

Viacom18 brings Vivek Mohan Sharma on board as head of branded content

Vivek Sharma’s appointment is effective immediately

Vivek Sharma will report to Mahesh Shetty, head – network sales, Viacom18.

IAMAI appoints Justice Sikri to chair Digital Publisher Content Grievances Council’s grievance redressal board

The appointment of GRB members is a crucial step towards setting up an independent grievance redressal mechanism in alignment with IT Rules 2021

Under Justice Sikri’s leadership, the GRB will aim to provide independent adjudication on content grievances escalated to it.

Leo Burnett India to manage the strategic and creative mandate of GOQii

The account will be handled by the agency’s Mumbai office

Founded in 2014, GOQii is a tech-enabled healthcare platform empowering consumers to lead healthier and better lives

GroupM appoints Madhvi Pahwa as chief people officer for South Asia

Pahwa replaces Rohit Suri, who is moving on to explore other opportunities

Pahwa, previously chief people officer Mindshare APAC, has been promoted into the role to lead the GroupM India talent team and develop GroupM’s talent proposition for the region
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