Brand Wagon

Work That Speaks | Ad Reviews | 3 To 11 May 2021

Brands that cut through: Ariel, CRED, TVS Eurogrip, Vivo, Bail Kolhu, NiyoX, TVS Scooty, Honda Cars, SBI Life, Prestige, StarQuik
Brand campaigns that deserve to be in the spotlight

PHD Media India is the new agency of record for Bel Group India’s The Laughing Cow

The partnership is aimed at accelerating the brand’s journey in India

The Bel group plans to add value to the cheese and healthy snack category in India with new product launches under The Laughing Cow brand

#BackToBusiness: Grapes Digital’s Himanshu Arya on the strategy that needs to be followed to bounce back

In today’s time, when there’s so much data available, marketers can leverage this to interact with their audience to give it a more personalised appeal, says Arya

Himanshu Arya, founder and CEO, Grapes Digital

Work That Speaks | Top 10 Ads Video Countdown April 2021

View the best Indian brand work from the month. Featuring: Finolex, Kia, Upstox, PhonePe, JdMart, Bison Panel, Livspace, Taj Mahal Tea, UNAIDS, CRED, Bhima Jewellery

Brand campaigns from April 2021 that deserve to be in the spotlight.

Stay away from tokenism

This is the time for marketers to do their bit as citizens of a country in need

Brands should not be under pressure to have a share-of-voice for the sake of it.

Select viewing

Documentaries and plays are finding their own streaming destinations online

45% of the viewership of discovery+ comes from tier II cities, and the rest from metro and tier I cities.

Mother’s Day 2021: How brands are honouring the contribution of mothers

From Edelweiss Mutual Fund to Prega News, brands have rolled out campaigns celebrating mothers

Brand campaigns released this Mother’s Day 2021

How hyperlocal digital marketing is paving the way for a global marketing success

Apart from the reach, hyperlocal marketing provides an incredible return on investment

Posting local content that feels more personal to the target audience will go a long way in helping businesses acquire customers and spread their branding message among them

Radio emerged as the most preferred medium for political ads during West Bengal elections: TAM AdEx

While radio saw an increase in ad insertions, TV and print reported 60% and 47% drop in ad insertions during 2021 elections

Mamta Banerjee led TMC topped the charts with radio advertisements as the political party accounted for 54% of the total ad insertions on radio.

How a new wave of localised content is changing the face of content creation ecosystem

Upcoming years will bring a plethora of opportunities and trends for existing as well as aspiring content creators, especially in the Tier-2 and Tier-3 markets

There is a a rise in the localised content.

Interview: Vidit Aatrey, co-founder and CEO, Meesho

‘We want to bring 10 crore SMBs online’

Other than fashion and lifestyle, grocery will be our third key vertical for the next couple of years, says Aatrey

Blogger’s Park: Infusing design with equity

Why we need more women in product development teams

Gender has an impact on decision making processes

Take 5: Anshu Budhraja, CEO, Amway India

From catching up on Netflix to listening to spiritual podcasts are some of his favourite interests

Budhraja looks up to Elon Musk

The Esports Club partners with Streamcoi to grow Its live streaming business

The partnership will help The Esports Club to monetise and grow its live streaming partnerships

The partnership will enable The Esports Club to automate streamer branding management and monetise live streaming more effectively for their partners.

#KanganavsTwitter; how will it impact brand Kangana

Fashion designers such as Anand Bushan and Rimzim Dadu have issued statements to distance themselves and their brands from the actress

Kangana Ranaut

Publicis Worldwide India appoints Radhika Burman as vice president, strategic planning

Burman will spearhead the strategic planning function for existing clients as well as driving growth through new business for the region

She will report into Sanjay Sharma, managing director and chief strategy officer, BBH-Publicis Worldwide India

Audio Game On!, says streaming platforms yet revenue remains a challenge

According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase

Audio Streaming Platforms, Music Streaming Industry

Mars Wrigley India promotes Varun Kandhari as director marketing

Kandhari joined Mars chocolate business in September 2014

Kandhari will also be part of the leadership team for India

Work That Speaks | Ad Reviews | 26 April To 02 May 2021

Brands that cut through: PhonePe, Cadbury Dairy Milk, Kia India, PregaNews, MPL, Revital, Upstox, Motilal Oswal, Vi, Finolex, Moj, Snapdeal, Bisleri.

Brand campaigns that deserve to be in the spotlight this week.

High street fashion brands eye online platforms; look to drive sales by launching #WFH range

From introduction of casual wears to shop from home, brands have tailored their approach to suit the requirements of the new customer

Fashion Retail, High Street Fashion, Fashion Brands

After Radhe, more movies look at alternative release avenues

“Given that cinemas in major markets are unlikely to open in the near term, producers may also rope in players like Tata Sky as a satellite partner for broader coverage. Internal discussions within

Some production houses are however still keen on having a wide theatrical release. YashRaj Films has reserved its entire 2021 slate — including Ranbir Kapoor-starrer action film Shamshera and Prithviraj with Akshay Kumar — for releases in the cinemas.

Star may take a big hit as IPL called off

Star has paid a staggering Rs 16,347 crore to acquire the IPL broadcasting rights for a five-year period ending 2022.

“The health and safety of players, staff and everyone involved in the IPL are of paramount importance,” the broadcaster said.

IPL suspended indefinitely after multiple cases in bio-bubble

The tournament began on April 9 and ran smoothly for about a month before KKR's covid-19 cases caused the initial jitters on Monday

Chennai Super Kings bowling coach L Balaji along with Kolkata Knight Riders bowlers Sandeep Warrier and Varun Chakravarthy had also returned positive results

Wondrlab brings in Jateen Kore as digital head

Kore worked with IDFC First Bank previously

Kore is tasked with setting up the digital practice and bringing forth Wondrlab’s platform-first approach to help brands win on digital
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