Brand Wagon

How virtual events have become an indispensable medium to interact with the audience amidst the lockdown

Virtual is the new playground, and for the near future the only playground accessible to all of us
They say art always finds its audience. One can also say the same for commerce.

Prince Pipes ropes in Akshay Kumar for its newly launched water tank segment

The actor has been associated with the brand since 2018 for the piping business

The actor will also continue to be the brand ambassador for the company’s piping business

Coronavirus Impact: How film acquisitions will drive subscription for video OTT platforms

Disney+Hotstar recently launched a new tab ‘Multiplex’ on its app which will premiere Bollywood movies

According to industry sources, Disney+Hotstar bought Akshay Kumar’s Laxmmi Bomb for roughly about Rs 150 crore.

How food aggregator platforms have helped Naturals Ice Cream to revive its business

This year the company plans to spend about 70% of its budget on the digital mediums

The company aims to double its marketing spends this year from 5% earlier, according to Siddhant Kamath, director, Naturals Ice Cream

Manish Sinha on the rising demand for media services and solutions

For the media industry, the pandemic has created both opportunities and challenges as millions of people remain home-bound

Media services and solution providers can use this time to strengthen their existing connections and build long term trust with their customers

Exceed Entertainment’s Afsar Zaidi on life beyond work

From Parle-G biscuits to Mercedes and Patek Philippe are his favourite brands

Afsar Zaidi, co-founder and CEO, HRX, and founder, Exceed Entertainment

dentsu X, Mindshare, Madison Media among COMvergence’s ‘New Business Barometer List 2019’

The COMvergence report evaluates agency business momentum by measuring 21 media agencies on major media business moves

Dentsu X, Mindshare, Madison Media have gained total new business for the year worth US $309 million, $230 million and $219 million respectively

Emami may take legal action against HUL over rebranding of ‘Fair & Lovely’

Last week, HUL had announced that it will drop 'fair' from its flagship brand to create a more inclusive vision of beauty.

On Thursday, the Indian arm of global consumer giant Unilever said it would rebrand its skin-lightening cream 'Fair & Lovely' to 'Glow & Lovely'

Tonic Worldwide launches personalised video marketing solution for brands

The AI driven new offering is an extension of its existing video content division 'Tonic Worldwide Intuitive Programming'

The agency has collaborated with Vidz.ai to enable TWIP to extend customisation and personalisation in videos

Mahindra Group appoints Amit Raje as executive vice president – Partnerships and Alliances

Raje joins Mahindra Group from Goldman Sachs, where he was the managing director in the Principal Investing Area

Raje will be responsible for leading Mergers & Acquisitions and Investor Relations

Kalyan Jewellers elevates Sanjay Raghuraman to CEO; appoints two new directors on the company’s board

Ex-Shoppers Stop CEO Salil Nair and ex-L&K Saatchi & Saatchi CEO Anil Nair join as additional directors on the company’s board

Sanjay Raghuraman was previously the COO of the company

Tamil channels led the TV advertising charts among regional languages: TAM AdEx

According to the data, TV advertisement on regional language channels accounted for 57% share of the overall television ad volumes

Average ad volumes per day rose 74% in June 2020

Vikram Hemdev joins Laqshya Media Group as COO of Laqshya Hyderabad Airport Media

Hemdev’s last stint was with Times OOH as business head – Traditional Out Of Home and Trading

Hemdev joins in place of Shashi Sinha who has helmed this business for more than 10 years

GREY and AutumnGrey win the mainline and digital mandate for Weikfield Foods

The account was won following a multi-agency pitch process held in April this year

The business will be managed out of the agency’s Mumbai office

SBI General Insurance unveils new brand identity

According to the company, the new visual identity is designed to convey SBIG’s future-ready services

The logo represents swipeable buttons to cue the digital age

Oyo rolls out a new digital campaign ‘Fir Badhega India’

The film has been launched across the company’s social media platforms

The video captures the small nuances of the new-normal way of living

Basant Dhawan joins Twenty First Century Media as CEO

Dhawan will be responsible for leading existing business verticals and drive other new business lines across domestic as well as international markets

Dhawan has previously been associated with CNN News 18, Star Sports, Vodafone India among others

Facebook hires 3 new directors to strengthen its Partnerships business in India

The new additions will help lead strategic partnerships and initiatives to support Facebook’s continued growth in India

Francis Jose, Manohar Hotchandani and Paras Sharma will report to Manish Chopra, director and head, partnerships, Facebook India.

Fabindia appoints Aditya Ghosh as board member

Ghosh will guide the management teams with strategy and new initiatives

Ghosh has previously been associated with IndiGo, OYO Hotels & Homes among others

Practo salutes the efforts of doctors with its #BeingADoctor campaign

The campaign recognises the efforts of healthcare professionals during trying times

The new film has been launched across the company’s Youtube, blog, and social media channels

Priyanka Chopra Jonas inks a two-year television deal with Amazon

The actor, who launched her own production banner Purple Pebble Pictures in 2015, said she aims to create "great content" featuring "creative talent" from all over the world.

Besides her association with Amazon, the actor will next star in two Netflix projects

From mobile handset players to apps; what do Chinese brands need to do to douse the fire

According to Counterpoint report, in Q1, 2020, Chinese phone companies accounted for 50% of market share in India

chinese app ban, india china standoff

Kyoorius Creative Awards announces the jury panel for 2020

The jury panel will vote on the submitted projects between July 31, 2020 and August 8, 2020

The award recognises the best in Indian advertising, media and digital creativity

Acer India elevates Sudhir Goel as chief business officer

Goel will head Acer’s consumer and commercial business group for India and Bangladesh

Goel has been associated with Acer India since 1999
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