Brand Wagon

Sunil Kataria elected as chairman of ISA

Kataria has led the society over the past five years
The focus will be to make this unique body even stronger in the future, Kataria said

Feminine hygiene brand Sanfe raises $1 million in Series A funding

The company plans to utilise the capital in marketing and customer-centricity

The startup claims that its online business has grown by 55% in the current quarter

Aks Clothings ropes in Neha Dhupia as brand ambassador for its maternity and nursing wear collection

The brand plans to run campaigns on all its social and digital platforms

The range of Aks encompasses kaftans, dresses and indo-western designs

John George joins AdLift as senior creative director

George comes with over 18 years of experience working with agencies such as Percept H, Dentsu, Lowe Lintas, Ogilvy & Mather, among others

He will report to Prashant Puri, co-founder and CEO, AdLift

Gozoop bags creative and social media mandate for TradeSmart Online

Gozoop will be responsible to build communities and recognition

TradeSmart aims to to improve the experience of the users indulged in the trading business

Sunlight launches ‘Sunlight Tantir Rong’ campaign to support West Bengal’s handloom weavers

The brand also has launched 'Sunlight Pujo Pack' to promote the initiative

Burda Media India appoints Rahul Gangwani as editor-in-chief for Lifestyle Asia India

In his new role, Gangwani will develop the brand’s editorial strategy and oversee Lifestyle Asia’s editorial team

Mullen Lintas wins creative mandate for Dr. Vaidya’s

The account will be handled out of the agency's Mumbai office

Rajiv Suri joins Kaya Limited as global chief executive officer

Suri comes with over 33 years of experience in leading large business formats

Times of India Group’s Sandeep Dahiya steps down

Dahiya has spent eight years at Times of India Group

WATConsult wins expanded mandate for India Circus

The agency will also be responsible for the brand’s e-commerce marketplace strategy and execution

16% urban Indians currently own cryptocurrency: Kantar Study

As per the study, Bitcoin emerges as the most preferred cryptocurrency for investment

The study also finds that cryptocurrency owners and intenders have a diversified financial portfolio.

L&K Saatchi & Saatchi appoints Noorbanu Qureshi as VP

As VP, Noorbanu Qureshi would be essaying a key role in leading and strengthening client relationships and business growth for the northern region

Prior to this, Noorbanu Qureshi was with Publicis India as AVP

Premier League’s James Milner and Adam Lallana invest in Upgame

The latest round of funding will be deployed towards strengthening the product further, expanding it in new territories and adding new verticals to the app

Upgame has seen a 30X growth in monthly revenues since January this year with strong uptake across the globe by leading professional and amateur golfers

Tata Sky introduces ‘Videshi Kahaniyan’; onboards Rupali Ganguly as face of the service

The new service will offer series and movies in Korean, Bulgarian, Spanish, Ukrainian, among others

Tata Sky Videshi Kahaniyan offers an uninterrupted viewing experience.

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP and planning head – North

Based out of the Gurgaon office, Bhattacherjee will report to Neeraj Bassi, chief strategy officer, Havas Group India

The appointment is effective immediately

The Sleep Company increases marketing spends by eight times to Rs 8 crore in FY22

Comfort Grid Technologies Private Limited, the parent company of The Sleep Company, posted net revenue of Rs 74 lakh in FY20

the sleep company, comfort grid technologies private limited, the sleep company marketing spends

Review Corner

Five recent ads that caught our attention

The ad captures the frenzy surrounding Chopra who is India’s latest sports hero.

Every minute counts

The concept of ten-minute grocery delivery, while attractive, is neither efficient nor sustainable

In 2014, a McKinsey study identified same-day delivery as a critical driver of sales.

Is visual search the future of e-commerce

Voice search and visual search are two of the most significant changes being adopted by e-commerce platforms worldwide

How to build a winning digital marketing strategy with budget restrictions

SEO is one of the most affordable and effective digital marketing activities for every brand

What online fantasy gaming needs to revolutionise the sporting industry in India

The case for fantasy sports isn’t just the low-hanging economic incentives

ASCI dismisses complaint made against Lux Cozi ad by Amul Macho

Amul Macho had complained that Lux Cozi had blatantly copied their popular ad concept and executional elements

The Consumer Complaints Council (CCC) observed that the advertisements barely had any similarities

Why meaningful customer engagement should be the primary focus of brands

Customers have changed and there has been a pivotal shift to wanting a brand relationship before they want a brand product

Digital is not the end all, fundamentals of marketing and advertising cannot be undermined
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