Brand Wagon

CSK emerges as the force behind IPL 2020’s social media buzz: Wavemaker IPL Mesh report

As per the study, the opening match between defending champions Mumbai Indians and CSK garnered highest social media buzz with a million social media conversations.
Last year, a total of 37 million mentions were registered around IPL across Twitter, Facebook, Instagram, YouTube, blogs, online forums and digital news websites.

Shailesh Chaturvedi of PVH Brands on revival in customer sentiments

It plans to expand besides tweaking offerings to suit the WFH consumer as it expects a 100% recovery by March 2021

Online is now contributing nearly 20% to the company’s business, Shailesh Chaturvedi, MD and CEO, PVH Brands said

How technology can play a vital role in bringing travellers back

The revival of the travel industry depends on stakeholders’ ability to provide a secure experience in the current environment

By leveraging data and real-time insights on consumer demand, companies can pivot quickly to react to the rapidly shifting trends in this pandemic

Rajendra Agarwal of Donear Industries on life beyond work

Agarwal can't do without his phone and WhatsApp

Rajendra Agarwal, managing director, Donear Industries

This Diwali #MakeTheMomentPerfect, says Ferrero Rocher’s new campaign

The campaign aims to introduce its new gifting range ‘Ferrero Rocher Moments’

#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations

Syska Group announces Rajkummar Rao as its new brand ambassador

Rao will work closely with the company to promote the Syska products across LED and fan segments

With the association, the company aims to leverage the actor’s strong connect with urban audiences, as well as with those from Tier 2 and 3 markets

Pepperfry launches ‘Family Times = Pepperfry Times’ campaign

The TVC-led campaign highlights how, this year, individuals will be celebrating Diwali indoors and the role that furniture plays

The campaign has been conceptualised by L&K Saatchi & Saatchi

Langoor Havas bags the digital mandate for Curegarden

Curegarden is a natural health supplements brand owned by Livlong Nutraceuticals Limited

Through the association, the brand aims to take its products to market leveraging all things digital

Rajesh Iyer to lead charge of Colors Bangla, Colors Odia, Colors Tamil and Colors Gujarati

He will work towards growing the regional broadcast footprint of Viacom18

Iyer has also been a part of ZEEL, Star, YuppTV and Ambience Publicis/Ogilvy & Mather

Netflix, Amazon Prime top two platforms in terms of customer experience in media streaming category: Kantar report

The new Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors

According to the report, 82% of Indian millennials prefer to spend money on experiences over things

YouTube today is the #1 platform for accessing videos in Indian regional languages: Sanjay Gupta

As per Nielsen Global Media, YouTube delivers 4.8X greater effectiveness than TV and directly impacts sales

YouTube, YouTube Brandcast

70% of Bollywood/Regional movie viewers enjoy dubbed versions of Hollywood films: Study

&flix in collaboration with Nielsen conducted a study pan-India titled ‘Hollywood Is For Everyone’

Eight out of 10 responders expressed displeasure in waiting for months before their favorite Hollywood movies are screened on Indian TV channels.

Advertisement on television rose 56% in Q3 when compared to Q2: TAM AdEx

Top five advertisers accounted for 39% share of total ad volume share as HUL maintained its position as the biggest spender

TV adex, tam adex, tam

Rajiv Dingra launches RD&X Network, a global transformation network powered by deep tech and the gig economy

The company will leverage the impending deep tech and business model disruption across marketing, advertising, media, and business consulting with its offerings

An initial corpus of $10 million has been committed for its organic and inorganic growth worldwide

The Moms Co. launches their #AgelessExpression campaign

The campaign aims to help women embrace and celebrate their age

The film has been conceptualised by All of the Above Studio

L&K | Saatchi & Saatchi to manage integrated mandate of Bharti AXA Life & General Insurance

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance

The agency won the mandate in a multi-agency pitch

Future Group’s Pawan Sarda on how to build brands; starts Sorted

Sarda has started the initiative with two of his colleagues from Future Group

Called Sorted the new initiative by Sarda and his colleague is aimed at brands which are looking to create ROI driven solutions besides growing the business.

Amitabh Bachchan is India’s most trusted: IIHB Study

Ayushmann Khurrana is India’s Most Identified with; Alia Bhatt is India’s Most Attractive and Hardik Pandya is India’s Most Controversial

The study uses the research data across 64 active attributes covering image, personality and human factors

Why news channels may walk away unscathed from the TRP controversy

From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash

News channels, news channels controversy,

Mullen Lintas conceptualises a new campaign for Too Yumm

The campaign features the company's brand ambassador Virat Kohli

The agency has treated Too Yumm's old ads and repurposed them into an entirely different looking new film

Kamal Gianchandani replaces Deepak Asher as MAI president

Asher served as the MAI’s president continuously since its inception in 2002

The MAI is a nationwide group of cinema operators that informs, educates and advocates on behalf of the cinema exhibition sector

Simba’s Sidhant Bhutani on the marketing strategy which brands need to follow in the time of Covid-19

The dos and don’ts for brands to follow when communicating during challenging times, highlights Bhutani

Sidhant Bhutani, marketing head, Simba Craft Beer

Work That Speaks | Ad Reviews | 19 to 25 October 2020

Brands that cut through: Savlon, iDIVA, Shoppers Stop, Instagram Reels, Dollar, Lifestyle, Blue Dart, Cars24, Xiaomi, Discovery, Micromax, Reliance Jewels, HP.

Brand campaigns that deserve to be in the spotlight this week.
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