Brand Wagon

Wavemaker elevates Ajay Gupte to chief executive officer of Wavemaker South Asia

Kartik Sharma steps down to pursue other opportunities in the industry
Ajay Gupte joined Wavemaker India last year from his previous role in Wavemaker Indonesia where he was the MD News

Instagram reported the highest outage during Q4 2019: Downdetector

Streaming services such as Hulu, Netflix and Disney+ also suffered major outages

Facebook, Social Media Outage, Instagram, Twitter News

On building the brand and revenue story in India: Facebook’s Sandeep Bhushan

The social media giant claims to care for advertisers; and hence is building ROI driven solutions

Facebook ads and marketing News

Publicis India bags the creative mandate of Emami’s Navratna Oil

The agency won the mandate following a multi-agency pitch

Publicis India, Emami, Navratna Oil News

The NTO saga continues

According to industry watchers, TRAI introduced the new amendment because the first tariff order did not have the desired effect of reducing the consumer’s bills

TRAI, The Indian Broadcasting Federation, IBF, NTO News

How e-tailors are leveraging the second-hand goods market

Electronics, including smartphones, is estimated to have 25% share in the organised part of the refurbished market.

E-commerce giants, Flipkart, Amazon, refurbished goods market News

Panasonic Lumix aims to empower colourblind photographers

The company rolled out #RightToColour campaign on Republic Day

#RightToColour is a digital led campaign which the company will amplify through their social media handles. News

Trivago replaces Santoor Sandal And Turmeric to emerge as the most advertised brand in Week 2: BARC

Meanwhile, Hindustan Unilever Limited remains the biggest spender

Top 10 advertisers, Top 10 brands News

Digital ad industry to amount to Rs 17,000 crore by the end of 2020: DAN Digital Report 2020

Meanwhile, FMCG sector emerged as the biggest spender, contributing 30% to Rs 20,182 crore to the advertising industry

the Indian advertising industry has grown at a rate of 9.4% to Rs 68,475 crore by the end of 2019. News

LAVA urges consumers to fight against fake forwards with its latest #SendItBack campaign

The campaign is conceptualised and executed by 82.5 Communications

The campaign has been rolled out across various digital platforms including Facebook, Twitter, Instagram and Youtube. News

Facebook appoints Avinash Pant as marketing director

This is the first time Facebook India will have a marketing director

Avinash Pant, Facebook News

Sanju Menon is the new COO of Publicis Ambience and Publicis Beehive

He takes over the reins from Paritosh Srivastava, who was elevated to the role of MD, L&K Saatchi & Saatchi

In his new role, he will be responsible for driving the growth agenda. News

ZEE invests in Kyoorius Creative awards; to fund 75% of entry cost

The advertising awards will be a jointly owned property between ZEE and Kyoorius Communication

Kyoorius expects 15% entries from smaller agencies and another 15% from regional agencies News

George Ettiyil of Lufthansa Group Airlines on life after work

From Whatsapp to guitars, Ettiyil talks about how he loves to spend his time during weekends

Spirituality and my passion for gospel music also play an important role in my life. News

Six trends marketers can watch out for this year

From AI, personalisation to blockchain, Redickaa Subrammanian highlights the upcoming tech backed trends to reign in 2020

In the digital era, the imperative for an omnichannel marketing solution has never been greater, and delivering relevant messages in real time at the right touchpoint has never been more critical. News

How TikTok is creating new ad formats

Singh talks about the platforms’ ad formats and safety measures

The impact of hashtag challenge can be seen from how brands are going beyond engagement and driving push-to-pull strategies. News

fbb urges consumers #WearYourPatriotism this Republic day

Sales proceeds of the scarf collection will be donated to the Indian Army

As part of the campaign, social media influencers, activists and youth will share their ways of wearing a scarf on the social media platform News

White Rivers Media bags the digital marketing mandate for English entertainment cluster of Times Network

The agency will be responsible for the social media and digital marketing for Times Network’s English GEC

The account shall be handled out of the agency’s head office in Mumbai News

How Vision Board 2020 is a creative way of achieving work and personal goals

Vanita Keswani of Madison Media Sigma talks about how visualisation keeps the focus on goals

A vision board is a collage that works on the principle to draw more of what you want into your life. News

Leo Burnett appoints three senior members in account management team

Ashima Mehra and Maninder Bali join as senior vice president while Sarina Baretto joins as vice president

Left to right: Ashima Mehra, Maninder Bali and Sarina Baretto News

Radio ad insertions dips by 9% in 2019: TAM AdEx

KP Pan Foods emerged as the top advertiser in 2019

Paytm emerged as the most advertised brand News

Why Facebook’s move to introduce ads on WhatsApp is a complicated affair

The platform has over 1.5 billion users across the world and 400 million in India

With this move, the company has positioned itself as a marketing hub News

WATConsult unveils a digital brand campaign for Wacoal India

Truly Yours for #TrulyYou campaign will mark the launch of Wacoal's Autumn Winter 2019 Collection

The campaign aims to highlight how women should embrace their true selves News

ASCI comes out with guidelines to use awards and rankings in ads

The movies aim to curtail misleading claims, especially from educational institutes and healthcare services

Also, ads disclose all material facts which if suppressed or distorted would mislead the consumer by implication or omission. News
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