Brand Wagon

How navigating ‘What’s Next’ will deliver superior customer experience

When you put the ‘Customer First’, you start with anticipating what the customer will want, ensuring you provide it and then navigating the customer through it
Digital immigrants who have embarked on the curve of online information, access, and engagement have accelerated their learning tremendously.

Delhi Capitals ropes in JSW as principal sponsor

JSW insignia will be sported on the front of the team’s jersey and complemented by in-stadia branding

JSW Group is co-owner to the Delhi franchise, Delhi Capitals and was also Principal Sponsor for the team in the 2020 edition of the IPL.

Dalda Vanaspati ropes in Sanjeev Kapoor as the brand ambassador

Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo

With the association, the company aims to communicate the legacy and trust it has built over the years

Interview: Ajay Gupte, CEO, Wavemaker, South Asia

‘Brands are doubling investments in content marketing’

Almost 40% of our clients are setting aside budgets for content and advocacy initiatives, unlike only 10-15% earlier, said Gupte

Blogger’s Park: The post-crisis workplace

Wellbeing will remain the top priority for businesses in 2021 and beyond

According to WHO, addressing employee mental health may be the single most effective tool to reduce absenteeism, healthcare costs, staff replacement and loss of productivity

After Hours: Suman Varma, CMO, Hamdard Laboratories (Medicine Division)

From Good Earth to Zara and Nike are some of the brands she admires

Cellphone and laptop are her go-to gadgets to be on top of major industrial developments

Javadekar meets with OTT representatives; plans to set up an Inter-Departmental Committee

During the virtual conference with the representatives, Javadekar provided clarification to the rules introduced last Thursday

The I&B ministry had also asked the OTT platforms to set up a grievance redressal mechanism.

Tech-enabled health and well-being set to be the main goal of all consumers by 2030: Report

dentsu’s consumer vision report charts the long-term consumer trends that will shape the next decade

By 2030 consumers will select specific brands to be their main lifestyle partners

Acko’s new campaign highlights the ease of claim settlement process

The campaign has been conceptualised by Papers and Playground

The new campaign will be amplified across television, digital and social media

Fast&Up signs Shilpa Shetty Kundra as brand ambassador

The brand aims to raise awareness on the importance of active and fit lifestyle

Fast&Up has tied up with various sporting ventures, mass participative events and over 100 athletes, including international cricketer Mayank Agarwal

Wondrlab appoints Sweety Advani as chief financial officer

She joins from Publicis Groupe, where she was the finance director for South Asia

Advani will report to Saurabh Varma, founder and chief executive officer (CEO) at Wondrlab

Google says won’t build other web tracking tools after phasing out third-party cookies

As per the post, while the industry has tried to offer relevant advertisements to consumers, the manner in which it has been done has led to a general erosion of trust

Google aims to roll out the changes by next year.

Publicis integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide

The agency will provide the entire suite of brand building communication services under one roof

Indigo Consulting under the leadership of Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to build on its core strengths

Havas Creative wins the digital communication mandate for ITC’s Bingo

The mandate includes digital campaign planning, social media management, creative thinking, for the brand across all digital platforms

The account was won following a multi-agency pitch

The Moms Co. aims to close FY21 with Rs 80 crore revenue; plans to breakeven in FY22

It posted a net revenue of Rs 22.3 crore in FY20, while net loss stood at Rs 7.8 crore

The Moms Co. FY21 revenue

Ravi Capoor appointed CEO of SANSAD TV

The government has merged Lok Sabha TV and Rajya Sabha TV into a single entity, SANSAD TV

The two platforms will telecast almost similar content but in different languages -- Hindi and English.

MoEngage, Merkle Sokrati ink strategic partnership for APAC

The partnership will enable consumer brands to devise and execute a hyper-personalised experience for their users

MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services

News genre witnessed 27% rise in viewership in 2020: BARC

As per the report, the overall ad volumes registered a dip of 3%

The story of Indian television over the past has been one of strong regional growth.

Havas Creative wins creative mandate for Dabur Vedic Suraksha Tea

The agency will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions

The business will be managed out of the agency's Delhi office

Ad volumes grew by 34% in the second half of 2020 compared to the first half of 2020: BARC India

Top 10 advertising sectors contributed 80% to total ad volumes in 2020

Average time spent increased to 4 hours 2 minutes daily in 2020 from 3 hours 42 minutes in 2019.

Airtel Xstream app partners with DIVO

The users of Airtel Xstream will now be able to watch exclusive Tamil content like movies and digital premieres

The aim is to make Airtel Xstream app a hub for Indians to watch the content of all kinds and only pay for what they consume.

DHL Express joins Mumbai Indians as ‘Principal Sponsor’

DHL Express is the fourth international brand to join Mumbai Indians’ current partner list having Samsung, Marriott International and Cadbury

DHL Express is the fourth international brand to join Mumbai Indians.

Work That Speaks | Ad Reviews | 22 to 28 Feb 2021

Brands that cut through: Dove, Surf Excel, Britannia Little Hearts, Tata Sky, Levi’s, Blue Heaven, Prega News, Eastern Condiments, Britannia Tiger, Trident, aLL, Spice Money, McDonalds, Tanishq, 99

Brand campaigns that broke through the clutter this week.
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