Brand Wagon

Tamatem Games raises $11 million in Series B funding led by Krafton

The funding round also saw participation from Venture Souq, Endeavor Catalyst and existing investors

VIVO Pro Kabaddi League launches #JoBhidegaWohBadhega featuring MS Dhoni

Taking forward the #LePanga theme, the film cinematically envisages diverse stories featuring the youth of today

Vivo Pro Kabaddi League will commence from December 22, 2021

Pocket FM raises $22.4 million in Series B funding round

The company will leverage the capital to expand its presence, ramp up operations in new geographies, invest in technology, and build the largest community of audio content creators

The company is building a robust ecosystem for audio OTT with Pocket FM and its largest community of content creators

Gordon’s India ropes in Siddhant Chaturvedi for its #Its5pmShallWe campaign

In partnership with Diageo’s premium gin, the campaign elevates ‘Gin & Tonic’ experiences that define #SplendidSunset occasions

The campaign brings the refreshing gin and tonic serve to the forefront, using sunset as an invitation to experience Gordon’s with friends.

Work That Speaks | Ad Reviews | 1 To 5 December 2021

Brands that cut through: Spotify, Fogg, upGrad, Lido, Swiggy Instamart. Instagram, Kerovit

Brand campaigns that deserve to be in the spotlight this week.

EPIC rebrands itself for a metaverse future

‘Soch Se Aage’ to be the theme underlying brand and content positioning through a slate of new programming starting December 16, 2021

The content will be available on the network’s app, EPIC ON, for audiences across the globe.

Salon business gets a facelift

As footfalls and sales revive, salon chains launch private labels and new outlets

To brace for the impact of the pandemic, salon chains have adopted single-use service kits and disposable tools.

Ice cream revolution

New-age ice cream brands woo consumers with healthy alternatives

Brands that sell healthy, low-calorie variants of ice creams price their products at a premium.

Digital marketing trends to look out for in 2022

As per a report by Statista, the digital marketing industry is projected to reach a valuation of Rs 539 billion by 2024

In this era of widespread technical infestation and globalisation, customer preferences have been changing rapidly.

How brands can stand out during festive sales

Providing a holistic omnichannel experience with a special focus on targeting through digital platforms is the way forward for brands

Consistent and authentic engagement is the key which is only possible through social media and other online channels

L&T Realty shows the importance of trust and relationships in new campaign

The film has been conceptualised by Contract Advertising

The evolving need for a localised strategy to reach customers in the moments that matter

A report by ThinkwithGoogle states that 61% of customers lose trust in a brand if the information provided is incorrect

How the creator economy boomed in 2021

Much of the growth in the creator economy is underpinned by the shift in media consumption

YouTube has always done its utmost to capitalise on creators and retain them.

Ramesh Narayan inducted into AFAA Hall of Fame 2021

He has been inducted at the inaugural session of the AdAsia conference being held at Macao

He added that the industry keeps the wheels of our economies moving

What are the top trends poised to dominate the D2C arena for next five years

According to a recent industry report, India has an estimated over 800 D2C brands, a part of the market poised to be valued over USD 100 Billion by 2025

While the D2C business model has been around for a while, it has become more prominent and witnessed a sudden increase due to its advantages in the quest to reach directly to customers.

GoKwik launches #CelebrateD2C campaign to promote its shopping festival

The company has roped in Esha Deol, Zareen Khan, Rithvik Dhanjani, Krystle D'Souza, Simran Dhanwani and Kiku Sharda for the campaign

Mountain Dew ropes in Mahesh Babu as brand ambassador

With this partnership, Mountain Dew wants to further increase brand reach

Kinara Capital appoints Ravindra Jadeja as brand ambassador

With this partnership, Kinara aims to boost its outreach in financing the MSME sector in the country

Jadeja’s voice will amplify our presence and bolster our pace of ensuring MSMEs can grow their businesses with Kinara, Hardika Shah, founder and CEO, Kinara Capital said

Meta’s India revenue up 16% to Rs 1,485 crore in FY21

Its gross ad revenue saw a 41 percent jump to Rs 9,326 crore for the fiscal ended March 2021

Meta's total income in India stood at about Rs 1,277 crore, while its net profit was at Rs 136 crore in FY20

Duolingo appoints Karandeep Singh Kapany as country marketing manager in India

He will lead growth, marketing, and operations in the Indian market

Prior to joining Duolingo, Kapany led marketing efforts for brands like Tanishq, HolidayIQ and Verse (Dailyhunt and Josh)

Arvind Limited celebrates International Day of Persons with Disabilities with a new film

The film is conceptualised and scripted by At Large Communications

‘Fashion for All’ celebrates the commonality of human spirit; the desire to look good remains common despite all our differences

NBA and Viacom18 announce multi-year broadcast and streaming partnership in India

Viacom18 to Distribute Live NBA Games in English and Hindi on Vh1, MTV, VOOT and Jio TV

Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the Finals.

After Hours: Manish Kalra, Chief Business Officer, ZEE5 India

Kalra catches up on some reading, watching movies, or spending time with family during weekends

Kalra's ideal weekend would involve exploring new terrains with family whenever time permits.
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