The Market Research Society of India (MRSI), an industry-led market research body, has announced the formation of its managing committee for the tenure of 2024-2027. Nitin Kamat, chief growth & partnerships officer at TAM Media Research Pvt. Ltd., has been elected as the new president, succeeding Paru Minocha, managing director, South Asia, Insights Division, Kantar. Kamat previously served as the treasurer for MRSI’s managing committee from 2022-2024 and was part of the MRSI’s ISEC Committee.
Additionally, Puneet Avasthi and Shuvadip Banerjee were elected as Vice-Presidents, Anila Vinayak as the Secretary, and Parijat Chakraborty as the Treasurer. The new Managing Committee was announced at MRSI’s 36th Annual General Meeting held on June 27, 2024, in Mumbai.
MRSI’s Managing Committee includes representatives from Research Agencies, Research Users, and Service Providers in the market research industry. The Committee aims to promote, protect, improve, and propagate high-quality standards in all branches of market research, with a focus on developing the next generation of market research professionals and fostering a collaborative network for its members.
“I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC’, and the Market Sizing report of FY 2022-23, have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best,” Paru Minocha, managing director, South Asia, Insights Division, Kantar, and outgoing president of the Market Research Society of India said.
Reportedly, soon after its inception, the former managing committee adopted a strategy focusing on three pillars: building profile, building pride, and building the network and reach. The committee implemented the new Socio-economic Classification System, ‘ISEC’. Various industry stakeholders, including The Indian Society of Advertisers (ISA), ITC, HUL, Marico, Dabur India, research agencies such as Kantar and IPSOS, and key media agencies, adopted ISEC. MRSI indicated that the market research sector recorded positive growth and will announce The Indian Research & Insights Industry 2024 Update in September 2024.
“The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members,” Nitin Kamat, chief growth & partnerships officer, TAM Media Research Pvt. Ltd., said.
The committee members include Abhinav Goel from Nestle India, Amitabh Mishra from Dr. Reddy’s Laboratories, Anila Vinayak from Hindustan Unilever Limited, Ankit Dhanuka from Robas Research, Arindam Bhattacharya from Lucid (A Cint Group Company), Dixit Chanana from Toluna | MetrixLab – India, Geetika Kambli from Future Factory, and Girish Upadhyay from Axis My India. Also included are Nandita Singh from Purple Audacity, Nitin Kamat from TAM Media Research Pvt. Ltd., Parijat Chakraborty from Ipsos Research Pvt. Ltd., Paru Minocha from Kantar, Prashant Kolleri from NielsenIQ India Pvt. Ltd, Preet Doshi from Amazon India, and Puneet Avasthi from Kantar. Additional members are Sathyamurthy Namakkal from AIMO Marketing Services LLP (DataPOEM), Saurabh Aggarwal from Knowledge Excel, Saurin Shah from Godrej Consumer Products Ltd, Shuvadip Banerjee from ITC Limited, Vishal Anam from Datamatics, and Vivek Malhotra from TV Today Network Ltd.
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