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Zee is also hoping its earlier experience in the sports broadcasting space will come in handy during its second innings on the field. It was a major player in the category through Zee Sports, which was rebranded Ten Sports after the latter’s acquisition in 2006.

As Zee re-enters sports broadcasting, it looks to build IPs in emerging sports rather than investing in big-ticket cricketing tournaments

March 11, 2026 09:14 IST

On the upside, ShareChat says more than 60% of its users come from Tier 2 and Tier 3 cities and that base is not just growing in size but is increasingly relevant to advertisers as the cohort is comfortable with both e-commerce and digital payments.

ShareChat’s Quick TV clocks 300 million daily episode views, fuels growth push Premium Story

Quick TV is set to lead ShareChat’s next phase of growth but content quality and customer retention remain topmost concerns

March 9, 2026 09:04 IST

The deal also gatecrashed a bid by Daily Mail owner DGMT to buy its broadsheet rival (Representational image/Pexels)

What is Axel Springer? German media giant strikes $766 mn deal to buy UK’s Telegraph, make it ‘leading center-right’ outlet

The CEO of Axel Springer said the group aimed to grow the title while preserving its ⁠character and helping it…

March 7, 2026 16:49 IST

The younger generation, who have grown up on a diet of global content, expect a certain visual and sonic standard. They may happen upon a Telugu drama or a Tamil love story on an OTT platform, but stay for the quality of storytelling and presentation.

Why post-production is regional film’s strongest ally Premium Story

Regional cinema, which once lived within linguistic and cultural boundaries is being transformed by the power of post-productio

February 19, 2026 09:45 IST

How US and Russian media reacted to Trump-Modi ‘trade deal’

After a phone call between Trump and Modi, headlines are flooded with news about an initial ‘trade deal’ being struck…

February 3, 2026 09:16 IST

Ashish Kacholia’s Dec 2025 portfolio: The 'big whale' pivots to BrandTech and Efficiency. (Image Source: Canva)

Ashish Kacholia portfolio: Why the ‘big whale’ just bet on this BrandTech small-cap

Super Investor Ashish Kacholia has made some big changes to his portfolio with 1 fresh buy, 1 stake increase, 2…

January 22, 2026 05:30 IST

The lesson in this for Indian professionals and entrepreneurs is profound. One cannot give away ownership and control to people sitting far away and expect any understanding.

Why 2025 became a wild year for Media and Advertising Premium Story

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms. Industry leaders…

December 30, 2025 10:39 IST

Earlier this year, WPP reported a 5.9% drop in global net revenue for its third quarter and said the full-year decline could be as much as 6%. The network also recently hired McKinsey & Company to conduct a strategic review of its global operations.

Omnicom’s acquisition of IPG triggers brand consolidation, Industry anxiety

With the Omnicom-IPG deal marking an end to marquee creative brands, India’s advertising industry is grappling with new uncertainties

December 5, 2025 09:28 IST

The launch will include 25 curated creators, with plans to open up access to all creators later, mirroring YouTube’s growth trajectory.

Dream11 returns with second-screen sports platform, targets $10 bn global revenue opportunity

The platform will host live watch-alongs with sports creators, integrating match scorecards and real-time statistics directly into the viewing interface.

December 4, 2025 15:22 IST

The CII report noted that, India has only 8 cinema screens per million people, far fewer than the 40–60 screens seen in developed countries.

From AI to exports: 4 revelations from CII’s $100 billion white paper for media & entertainment sector

The report stated the media and entertainment sector is currently governed by many separate laws, creating confusion and slowing growth.

December 2, 2025 14:33 IST

The need for cross-media measurement is clear, but joining the dots is easier said than done. One of the biggest pain points for media managers today is the lack of standardisation in metrics across platforms.

India gets its first cross-screen view of IPL audiences as JioStar and Nielsen test unified measurement

Measuring the value of media investments can feel daunting. But it doesn’t have to…

November 24, 2025 09:31 IST

YouTube brings pay-per-view series to Indian audiences

The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage…

November 20, 2025 16:33 IST

The guild warned that these gaps could place new burdens on newsrooms and impede their ability to report effectively.

Editors Guild flags gaps in DPDP rules, seeks clear exemptions for media

However, the guild pointed out that this assurance has not been formalised through any legal clarification or amendment, leaving ambiguity…

Updated: November 21, 2025 09:28 IST

India’s first AI-driven OTT show redefines epic storytelling – JioHotstar’s Mahabharat crosses 26.5 mn views

With enhanced cost and time efficiencies, the latest Mahabharat series opens up new possibilities in the entertainment business

Updated: November 10, 2025 11:20 IST

Netflix explores bid for Warner Bros. Discovery, joins Paramount Skydance in pursuit

According to people familiar with the matter, Netflix has hired Moelis & Co., the investment bank that advised Skydance Media…

October 31, 2025 11:12 IST

Stocks making big moves midday: Vodafone Idea, Coforge, Reliance Industries, SBI Life and more

Market Watchlist: Is Nifty’s bull run cracking? HDFC Bank, DLF, Godrej among 7 stocks traders can’t miss this week

Track Nifty’s key stocks and indices as market momentum shifts; review top trade moves and prepare for the week’s volatility…

October 27, 2025 06:00 IST

Brands are conceptualising and executing campaigns tailored specifically for the tournament too, much like the men’s tournaments. Asian Paints for example rolled out its Meri Wali Blue campaign that builds on the legacy of its campaigns for men’s cricket, celebrating India’s women cricket stars along with the fans that cheer them on.

Women’s Cricket viewership soars 5X, ad spends rise 50% in breakout year

With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…

October 24, 2025 09:19 IST

91% of viewers are watching CTV ads till the end — here’s why brands are betting big on it this festive season

The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…

October 13, 2025 17:04 IST

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