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Amazon Launches Creator Connections in India to Democratise Influencer Monetisation and Target Non-Metro Sales

Amazon’s connections marketplace has the potential to upend the creator economy

Updated: September 16, 2026 14:58 IST

India’s Media & Entertainment Market to Reach $36.7 Billion by 2030, Outpacing Global Growth: PwC Report

India’s media and entertainment market to touch $36.7 billion by 2030: PwC

Driven by rapid gains in digital advertising, OTT video streaming, and e-sports, India’s media and entertainment sector is set to…

August 27, 2026 20:54 IST

A professional dual-monitor setup displaying technical analysis candlestick charts, MACD indicators, and moving averages for the Nifty Pharma and Metal indices on a financial trading desk.

Monday Watchlist: Nifty volatility persists as pharma and metal indices flash short-term reversal signals

Monday watchlist today, June 01: Nifty volatility continues as pharma and metal indices signal short-term reversals; review your trading strategy…

June 1, 2026 05:30 IST

‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story

Shekhar Banerjee, president, client solutions, WPP Media South Asia talks about the firm’s rebranding strategy, its efforts in upskilling talent…

May 15, 2026 07:00 IST

‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

In an exclusive interview, Nielsen CEO Karthik Rao explains how the company is leveraging India’s complex media landscape to innovate…

April 23, 2026 22:10 IST

Zee is also hoping its earlier experience in the sports broadcasting space will come in handy during its second innings on the field. It was a major player in the category through Zee Sports, which was rebranded Ten Sports after the latter’s acquisition in 2006.

Playing against the spin Premium Story

As Zee re-enters sports broadcasting, it looks to build IPs in emerging sports rather than investing in big-ticket cricketing tournaments

March 11, 2026 09:14 IST

On the upside, ShareChat says more than 60% of its users come from Tier 2 and Tier 3 cities and that base is not just growing in size but is increasingly relevant to advertisers as the cohort is comfortable with both e-commerce and digital payments.

ShareChat’s Quick TV clocks 300 million daily episode views, fuels growth push Premium Story

Quick TV is set to lead ShareChat’s next phase of growth but content quality and customer retention remain topmost concerns

March 9, 2026 09:04 IST

The deal also gatecrashed a bid by Daily Mail owner DGMT to buy its broadsheet rival (Representational image/Pexels)

What is Axel Springer? German media giant strikes $766 mn deal to buy UK’s Telegraph, make it ‘leading center-right’ outlet

The CEO of Axel Springer said the group aimed to grow the title while preserving its ⁠character and helping it…

March 7, 2026 16:49 IST

The younger generation, who have grown up on a diet of global content, expect a certain visual and sonic standard. They may happen upon a Telugu drama or a Tamil love story on an OTT platform, but stay for the quality of storytelling and presentation.

Why post-production is regional film’s strongest ally Premium Story

Regional cinema, which once lived within linguistic and cultural boundaries is being transformed by the power of post-productio

February 19, 2026 09:45 IST

How US and Russian media reacted to Trump-Modi ‘trade deal’

After a phone call between Trump and Modi, headlines are flooded with news about an initial ‘trade deal’ being struck…

February 3, 2026 09:16 IST

Ashish Kacholia’s Dec 2025 portfolio: The 'big whale' pivots to BrandTech and Efficiency. (Image Source: Canva)

Ashish Kacholia portfolio: Why the ‘big whale’ just bet on this BrandTech small-cap

Super Investor Ashish Kacholia has made some big changes to his portfolio with 1 fresh buy, 1 stake increase, 2…

January 22, 2026 05:30 IST

The lesson in this for Indian professionals and entrepreneurs is profound. One cannot give away ownership and control to people sitting far away and expect any understanding.

Why 2025 became a wild year for Media and Advertising Premium Story

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms. Industry leaders…

December 30, 2025 10:39 IST

Earlier this year, WPP reported a 5.9% drop in global net revenue for its third quarter and said the full-year decline could be as much as 6%. The network also recently hired McKinsey & Company to conduct a strategic review of its global operations.

Omnicom’s acquisition of IPG triggers brand consolidation, Industry anxiety

With the Omnicom-IPG deal marking an end to marquee creative brands, India’s advertising industry is grappling with new uncertainties

December 5, 2025 09:28 IST

The launch will include 25 curated creators, with plans to open up access to all creators later, mirroring YouTube’s growth trajectory.

Dream11 returns with second-screen sports platform, targets $10 bn global revenue opportunity

The platform will host live watch-alongs with sports creators, integrating match scorecards and real-time statistics directly into the viewing interface.

December 4, 2025 15:22 IST

The CII report noted that, India has only 8 cinema screens per million people, far fewer than the 40–60 screens seen in developed countries.

From AI to exports: 4 revelations from CII’s $100 billion white paper for media & entertainment sector

The report stated the media and entertainment sector is currently governed by many separate laws, creating confusion and slowing growth.

December 2, 2025 14:33 IST

The need for cross-media measurement is clear, but joining the dots is easier said than done. One of the biggest pain points for media managers today is the lack of standardisation in metrics across platforms.

India gets its first cross-screen view of IPL audiences as JioStar and Nielsen test unified measurement

Measuring the value of media investments can feel daunting. But it doesn’t have to…

November 24, 2025 09:31 IST

YouTube brings pay-per-view series to Indian audiences

The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage…

November 20, 2025 16:33 IST

The guild warned that these gaps could place new burdens on newsrooms and impede their ability to report effectively.

Editors Guild flags gaps in DPDP rules, seeks clear exemptions for media

However, the guild pointed out that this assurance has not been formalised through any legal clarification or amendment, leaving ambiguity…

Updated: November 21, 2025 09:28 IST

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