‘Made in India sourcing to touch 50% in next 5 years,’ says Adosh Sharma
IKEA's rapid expansion in India is driven by a focus on urban locations and an omnichannel strategy. The brand caters to local preferences and develops India-specific products, while also increasing sourcing from the country. Affordability and sustainability are key factors shaping IKEA's growth, with a smaller-format approach expected to drive success in the next 3-5 years.