Emami to stay focused on niche categories: Harsha V Agarwal
Emami, a Kolkata-based company known for personal care and healthcare brands such as Zandu balm, Navratna cool oil, Dermicool, and Boroplus cream, will not enter mass consumer goods categories like soaps and toothpastes. Instead, they will focus on emerging spaces with potential for growth. They have also made new investments in nutrition, pet care, and aloe-based beverages.